Kaytee vs Versele-Laga:Which is more popular by branded search?
In August 2026, Versele-Laga had more branded searches than Kaytee among bird seed worldwide. Versele-Laga was estimated to have 22.2K branded searches compared to Kaytee’s 4.4K, and held a 46.8% Share of Search versus Kaytee’s 9.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kaytee or Versele-Laga?
Compare the bird seed people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Versele-Laga, Kaytee. The figures are in the table below the chart.
View monthly share of search table
| Month | Versele-Laga | Vitakraft | Kaytee | Haith's | Johnston & Jeff | Wild Harvest |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 34.4% | 6.8% | 5.5% | 1.7% | — |
| Nov 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Dec 2025 | 51.7% | 34.5% | 6.9% | 5.5% | 1.4% | — |
| Jan 2026 | 55.6% | 30.4% | 7.4% | 4.9% | 1.7% | — |
| Feb 2026 | 51.9% | 34.7% | 6.9% | 4.6% | 1.9% | — |
| Mar 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| Apr 2026 | 51.1% | 34.2% | 8.3% | 4.5% | 1.9% | — |
| May 2026 | 51.2% | 34.2% | 8.3% | 4.5% | 1.7% | — |
| Jun 2026 | 47.1% | 38.4% | 7.6% | 5.1% | 1.9% | — |
| Jul 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Aug 2026 | 46.8% | 38.1% | 9.3% | 4% | 1.9% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Kaytee and Versele-Laga comparison changed over the last 12 months?
3 findings
- Versele-Laga was ahead of Kaytee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kaytee’s estimated Share of Search among bird seed worldwide moved from 6.8% to 9.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 11 months ending August 2026, Versele-Laga’s estimated Share of Search among bird seed worldwide moved from 51.5% to 46.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for bird seed worldwide in August 2026?
2 changes
Estimated monthly branded searches for Kaytee worldwide rose 22.2% over 11 measured months, from 3.6K to 4.4K in August 2026.
Estimated monthly branded searches for Versele-Laga worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kaytee’s and Versele-Laga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kaytee
1 branded search term
- kaytee
Versele-Laga
1 branded search term
- versele laga
Put your own brand in this comparison
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