Burton vs Slingshot:Which is searched more?
In September 2026, Burton had more branded searches than Slingshot among bindings brands worldwide. Burton was estimated to have 16.5K branded searches compared to Slingshot’s 140, and held a 26.4% Share of Search versus Slingshot’s 0.22%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burton or Slingshot?
Compare the bindings brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burton, Slingshot. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyperlite | Ronix | Burton | Liquid Force | Slingshot |
|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 32.5% | 36.3% | 4.4% | 0.17% |
| Nov 2025 | 26% | 17.4% | 53% | 3.5% | 0.13% |
| Dec 2025 | 20% | 16.4% | 60.9% | 2.7% | 0.07% |
| Jan 2026 | 16.3% | 16.3% | 64.1% | 3.3% | 0.05% |
| Feb 2026 | 21.3% | 26% | 49.1% | 3.5% | 0.09% |
| Mar 2026 | 25.6% | 38.1% | 31% | 5.2% | 0.2% |
| Apr 2026 | 33.7% | 41.2% | 16.4% | 8.4% | 0.26% |
| May 2026 | 39.9% | 39.9% | 10% | 9.9% | 0.21% |
| Jun 2026 | 42.3% | 34.6% | 9.8% | 12.8% | 0.41% |
| Jul 2026 | 39.5% | 32.4% | 13.1% | 14.6% | 0.31% |
| Aug 2026 | 40.9% | 27.3% | 18.9% | 12.5% | 0.32% |
| Sep 2026 | 35.5% | 29% | 26.4% | 8.8% | 0.22% |
How has the Burton and Slingshot comparison changed over the last 12 months?
3 findings
- Burton was ahead of Slingshot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among bindings brands worldwide moved from 36.3% to 26.4%, and its estimated monthly branded searches moved from 30.3K to 16.5K.
- Across the 12 months ending September 2026, Slingshot’s estimated Share of Search among bindings brands worldwide moved from 0.17% to 0.22%, and its estimated monthly branded searches held steady at 140.
How did search popularity change for bindings brands worldwide in September 2026?
1 change
In September 2026, Burton gained estimated Share of Search among bindings brands worldwide, from 18.9% to 26.4%.
Other head-to-heads among bindings brands
How each brand is measured
Brandwave collects information about searches that people make online using Burton’s and Slingshot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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