Brandwave

Merida vs Trek:Which is more popular?

In September 2026, Merida had more branded searches than Trek among bicycle brands worldwide. Merida had about 673,000 branded searches, while Trek had 368,000. Merida made up 27.7% of all bicycle brand searches we track, and Trek accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about bicycle brands, Trek appeared in all five answers and Merida in none.

Among bicycle brands worldwide in September 2026

Who do people search for more?

Merida, about 83% more searches than Trek

Merida 673K searchesTrek 368K searches

Who does AI mention more?

Trek, mentioned in every answer we collected

Trek in 5 of 5Merida in 0 of 5

Who does AI recommend more?

Trek, the only one of the two named

Trek first in 4Merida never named

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Top bicycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trek appeared in all five answers. Merida did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Specialized2nd
  3. Giant3rd
  4. Cannondale4th
  5. Canyon5th
  6. Merida–
  7. Cube–
  8. Scott Sports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cannondale3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canyon2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merida0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scott Sports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bicycle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Merida or Trek more popular in search?

This chart shows how often people search Google for Merida and Trek by name. Each line represents a brand's share of searches for all eight bicycle brands we track, month by month, from English-language searches worldwide.

Merida and Trek among bicycle brands worldwide, by month

Share of searches by month for Merida, Trek. The figures are in the table below the chart.

View monthly share of searches table
MonthMeridaCanyonTrekSpecializedCannondaleCubeGiantScott Sports
Oct 202530.7%13.7%13.7%12%11.2%6.2%7.5%5%
Nov 202529.8%13.3%13.3%13.4%10.9%6%7.3%5.9%
Dec 202532.8%12%14.7%12.1%9.8%5.4%8%5.3%
Jan 202635.2%12.9%12.9%11.1%10.5%5.8%7.1%4.6%
Feb 202635.4%10.6%12.9%10.6%12.9%5.8%7.1%4.7%
Mar 202626.3%14.4%14.4%12.7%14.4%6.4%6.4%5%
Apr 202625.1%13.7%13.7%14.2%13.7%7.5%7.5%4.6%
May 202623.5%15.7%15.7%13.9%12.8%7%7%4.4%
Jun 202623.2%15.6%15.6%13.7%12.7%7%7%5.3%
Jul 202627%14.8%14.8%13%12.1%6.6%6.6%5%
Aug 202625.4%13.9%17%12.2%11.3%9.3%6.2%4.7%
Sep 202627.7%15.1%15.1%12.8%10.1%8.3%5.6%5.3%

How has the Merida and Trek comparison changed over the last 12 months?

3 findings
  • Merida was ahead of Trek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Merida’s share of searches among bicycle brands worldwide moved from 30.7% to 27.7%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Trek’s share of searches among bicycle brands worldwide moved from 13.7% to 15.1%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for bicycle brands worldwide in September 2026?

3 changes

  1. In September 2026, Canyon overtook Trek to rank 2nd among bicycle brands worldwide, with 15.1% of the searches.

  2. In September 2026, Merida gained share of searches among bicycle brands worldwide, from 25.4% to 27.7%.

  3. In September 2026, Trek lost share of searches among bicycle brands worldwide, from 17% to 15.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Merida’s and Trek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Merida

1 branded search term

  • merida

Trek

1 branded search term

  • trek bike

How the Brand Demand Index is measured

Other head-to-heads among bicycle brands

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