Justworks vs Rippling:Which is searched more?
In September 2026, Rippling had more branded searches than Justworks among benefits administration platforms worldwide. Rippling had about 566,000 branded searches, while Justworks had 76,300. Rippling made up 34.9% of all benefits administration platform searches we track, and Justworks accounted for 4.7%. These are worldwide searches for English-language branded terms.
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Is Justworks or Rippling more popular in search?
Compare the platforms used to run employee benefits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rippling, Justworks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rippling | ADP Workforce Now | WEX | Employee Navigator | Justworks | Gusto | bswift | PlanSource | Businessolver | Benefitfocus | Sequoia |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.9% | 35.6% | 15.6% | 7.1% | 4% | 3.8% | 1.8% | 0.96% | 0.64% | 0.43% | 0.19% |
| Nov 2025 | 24.6% | 35.7% | 16.3% | 10.7% | 4% | 3.7% | 2.1% | 1.8% | 0.43% | 0.43% | 0.23% |
| Dec 2025 | 28.1% | 33.5% | 18.6% | 10% | 3.8% | 3.2% | 1.4% | 0.74% | 0.33% | 0.22% | 0.15% |
| Jan 2026 | 26.2% | 38% | 18% | 6.2% | 4.3% | 4.3% | 1.3% | 0.83% | 0.46% | 0.25% | 0.2% |
| Feb 2026 | 29.4% | 34.8% | 18.7% | 5.7% | 3.9% | 4.7% | 1.1% | 0.77% | 0.42% | 0.28% | 0.15% |
| Mar 2026 | 28.6% | 33.7% | 18.1% | 6.7% | 4.7% | 5.4% | 1.1% | 0.74% | 0.5% | 0.27% | 0.18% |
| Apr 2026 | 29.3% | 34.6% | 18% | 5.7% | 4.8% | 5.1% | 1.1% | 0.62% | 0.41% | 0.23% | 0.18% |
| May 2026 | 26.2% | 37.7% | 16% | 7.5% | 4.3% | 5.4% | 1.2% | 0.68% | 0.45% | 0.3% | 0.16% |
| Jun 2026 | 30% | 35.6% | 15.6% | 7.1% | 4.1% | 4.9% | 1.2% | 0.64% | 0.43% | 0.28% | 0.12% |
| Jul 2026 | 30.6% | 36.3% | 15.9% | 6% | 4.1% | 4.3% | 1.2% | 0.65% | 0.44% | 0.24% | 0.13% |
| Aug 2026 | 30.5% | 36.3% | 15.4% | 7.3% | 4.1% | 3.8% | 1.2% | 0.65% | 0.44% | 0.24% | 0.13% |
| Sep 2026 | 34.9% | 34% | 14.5% | 6.8% | 4.7% | 2.7% | 1.1% | 0.61% | 0.41% | 0.22% | 0.12% |
How has the Justworks and Rippling comparison changed over the last 12 months?
3 findings
- Rippling was ahead of Justworks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Justworks’ share of searches among benefits administration platforms worldwide moved from 4% to 4.7%, and its estimated monthly branded searches moved from 62.4K to 76.3K.
- Across the 12 months ending September 2026, Rippling’s share of searches among benefits administration platforms worldwide moved from 29.9% to 34.9%, and its estimated monthly branded searches moved from 463K to 566K.
How did search popularity change for benefits administration platforms worldwide in September 2026?
2 changes
In September 2026, Rippling overtook ADP Workforce Now to become the leader among benefits administration platforms worldwide, with 34.9% of the searches.
In September 2026, Justworks gained share of searches among benefits administration platforms worldwide, from 4.1% to 4.7%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Justworks’ and Rippling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among benefits administration platforms
Rippling vs ADP Workforce Now: compare search popularity
Rippling vs WEX: compare search popularity
Rippling vs Employee Navigator: compare search popularity- ADP Workforce Now vs WEX: compare search popularity
- ADP Workforce Now vs Employee Navigator: compare search popularity
- ADP Workforce Now vs Justworks: compare search popularity
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