Asahi vs Budweiser:Which is more popular?
In September 2026, Budweiser had more branded searches than Asahi among beer brands worldwide. Budweiser had about 450,000 branded searches, while Asahi had 110,000. Budweiser made up 23.7% of all beer brand searches we track, and Asahi accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about beer brands, Asahi and Budweiser each appeared in two of the five answers. Budweiser was mentioned before Asahi in every answer that named either.
Who do people search for more?
Budweiser, about 4 searches for every 1 for Asahi
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Budweiser, named ahead of Asahi in 2 of 2 answers
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Top beer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Asahi and Budweiser were each mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Budweiser was listed before Asahi in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Modelo Especial5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Guinness4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Heineken3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Corona3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Budweiser2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Asahi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tui0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beer brands
5 answers
Asked ChatGPT
“Which beer brand should I buy?”
Asked ChatGPT
“What are the best beer brands?”
Asked ChatGPT
“What's the best beer brand for everyday drinking?”
Searched Google, AI Overview
“beer brands”
Searched Google, AI Overview
“popular beer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Asahi or Budweiser more popular in search?
This chart shows how often people search Google for Asahi and Budweiser by name. Each line represents a brand's share of searches for all seven beer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Budweiser, Asahi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Heineken | Budweiser | Corona | Guinness | Asahi | Modelo Especial | Tui |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.4% | 23.9% | 13.9% | 10.7% | 5.9% | 2.1% | 0.13% |
| Nov 2025 | 41.2% | 27.5% | 15.3% | 8.3% | 5.5% | 2% | 0.15% |
| Dec 2025 | 43.1% | 29% | 13.8% | 7.1% | 4.7% | 2.1% | 0.16% |
| Jan 2026 | 42.9% | 28.7% | 14.3% | 7% | 4.7% | 2.1% | 0.15% |
| Feb 2026 | 43.2% | 28.9% | 13.7% | 7.1% | 4.8% | 2.1% | 0.13% |
| Mar 2026 | 39.5% | 26.4% | 15.4% | 11.8% | 4.3% | 2.4% | 0.14% |
| Apr 2026 | 40.8% | 27.3% | 16.7% | 8.2% | 4.5% | 2.5% | 0.14% |
| May 2026 | 41.6% | 28% | 16.3% | 6.9% | 4.6% | 2.5% | 0.1% |
| Jun 2026 | 37.1% | 30.3% | 17.6% | 6.1% | 6.1% | 2.7% | 0.11% |
| Jul 2026 | 39.8% | 26.6% | 18.9% | 6.5% | 4.4% | 3.6% | 0.12% |
| Aug 2026 | 38.9% | 26% | 18.5% | 7.8% | 5.2% | 3.5% | 0.11% |
| Sep 2026 | 43.3% | 23.7% | 16.8% | 7.1% | 5.8% | 3.2% | 0.15% |
How has the Asahi and Budweiser comparison changed over the last 12 months?
3 findings
- Budweiser was ahead of Asahi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asahi’s share of searches among beer brands worldwide moved from 5.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Budweiser’s share of searches among beer brands worldwide moved from 23.9% to 23.7%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for beer brands worldwide in September 2026?
2 changes
In September 2026, Asahi gained share of searches among beer brands worldwide, from 5.2% to 5.8%.
In September 2026, Budweiser lost share of searches among beer brands worldwide, from 26% to 23.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Asahi’s and Budweiser’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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