Coleman vs Tommy Bahama:Which is more popular?
In September 2026, Coleman had more branded searches than Tommy Bahama among beach chair brands worldwide. Coleman had about 219,000 branded searches, while Tommy Bahama had 30,300. Coleman made up 64.2% of all beach chair brand searches we track, and Tommy Bahama accounted for 8.9%. When we asked ChatGPT and Google AI Overviews about beach chair brands, Tommy Bahama appeared in all five answers and Coleman in one. Tommy Bahama was mentioned before Coleman in every answer.
Who do people search for more?
Coleman, about 7 searches for every 1 for Tommy Bahama
Who does AI mention more?
Tommy Bahama, mentioned in every answer we collected
Who does AI recommend more?
Tommy Bahama, named ahead of Coleman in every answer
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Top beach chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tommy Bahama appeared in all five answers. Coleman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tommy Bahama was listed before Coleman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tommy Bahama1st
- RIO Beach2nd
Helinox3rd- Coleman4th
Body Glove–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy Bahama5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Helinox4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RIO Beach3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about beach chair brands
5 answers
Asked ChatGPT
“Which beach chair brand should I buy?”
Asked ChatGPT
“What are the best beach chair brands?”
Asked ChatGPT
“What's the best beach chair brand for sand and sun?”
Searched Google, AI Overview
“best beach chair”
Searched Google, AI Overview
“portable beach chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Coleman or Tommy Bahama more popular in search?
This chart shows how often people search Google for Coleman and Tommy Bahama by name. Each line represents a brand's share of searches for all five beach chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Coleman, Tommy Bahama. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Helinox | Tommy Bahama | Body Glove | RIO Beach |
|---|---|---|---|---|---|
| Oct 2025 | 73.5% | 9.7% | 4.7% | 9.3% | 2.8% |
| Nov 2025 | 72.2% | 10.9% | 5.6% | 9.2% | 2.2% |
| Dec 2025 | 67.1% | 8.9% | 5.3% | 15.7% | 3% |
| Jan 2026 | 67.1% | 7.9% | 4.1% | 18.2% | 2.8% |
| Feb 2026 | 70.4% | 10.6% | 4.7% | 10.9% | 3.3% |
| Mar 2026 | 67% | 10.8% | 7.8% | 10.4% | 4% |
| Apr 2026 | 65.8% | 12.9% | 9.3% | 8.4% | 3.6% |
| May 2026 | 59.6% | 15% | 12.3% | 9% | 4.2% |
| Jun 2026 | 55.9% | 14.1% | 16.4% | 8.4% | 5.2% |
| Jul 2026 | 54.4% | 14.9% | 16.8% | 8.2% | 5.7% |
| Aug 2026 | 58.6% | 14.8% | 14% | 7.2% | 5.4% |
| Sep 2026 | 64.2% | 15% | 8.9% | 7.9% | 4% |
How has the Coleman and Tommy Bahama comparison changed over the last 12 months?
3 findings
- Coleman was ahead of Tommy Bahama in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among beach chair brands worldwide moved from 73.5% to 64.2%, and its estimated monthly branded searches moved from 261K to 219K.
- Across the 12 months ending September 2026, Tommy Bahama’s share of searches among beach chair brands worldwide moved from 4.7% to 8.9%, and its estimated monthly branded searches moved from 16.5K to 30.3K.
How did search popularity change for beach chair brands worldwide in September 2026?
2 changes
In September 2026, Coleman gained share of searches among beach chair brands worldwide, from 58.6% to 64.2%.
In September 2026, Tommy Bahama lost share of searches among beach chair brands worldwide, from 14% to 8.9%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Coleman’s and Tommy Bahama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coleman
2 branded search terms
- coleman
- coleman camping stove
Tommy Bahama
2 branded search terms
- tommy bahama beach chair
- tommy bahama chair
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