Ariat vs Burton:Which is searched more?
In September 2026, Ariat had more branded searches than Burton among base layer brands worldwide. Ariat was estimated to have 673K branded searches compared to Burton’s 95.8K, and held a 40.4% Share of Search versus Burton’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ariat or Burton?
Compare the base layer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ariat, Burton. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Carhartt | Columbia | Castelli | Burton | First Lite |
|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 36.4% | 16.2% | 6% | 5.6% | 6% |
| Nov 2025 | 26.1% | 39.2% | 19.7% | 3.5% | 6.2% | 5.3% |
| Dec 2025 | 26.6% | 39.9% | 18.5% | 2.9% | 9.1% | 2.9% |
| Jan 2026 | 26.6% | 32.5% | 18.4% | 5.3% | 14.8% | 2.4% |
| Feb 2026 | 30.6% | 25% | 16.7% | 7.5% | 17.3% | 2.8% |
| Mar 2026 | 45.2% | 20.2% | 14.8% | 9.1% | 8% | 2.7% |
| Apr 2026 | 50.5% | 15.1% | 15.1% | 12.4% | 3.9% | 3% |
| May 2026 | 52.6% | 12.9% | 14.4% | 12.9% | 3.4% | 3.9% |
| Jun 2026 | 54.8% | 13.4% | 13.9% | 11% | 3.5% | 3.3% |
| Jul 2026 | 49% | 14.7% | 15.3% | 12% | 4.6% | 4.4% |
| Aug 2026 | 45.5% | 16.6% | 14.2% | 11.1% | 5.2% | 7.4% |
| Sep 2026 | 40.4% | 27% | 14.8% | 6.6% | 5.8% | 5.4% |
How has the Ariat and Burton comparison changed over the last 12 months?
3 findings
- Ariat was ahead of Burton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among base layer brands worldwide moved from 29.8% to 40.4%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Burton’s estimated Share of Search among base layer brands worldwide moved from 5.6% to 5.8%, and its estimated monthly branded searches moved from 127K to 95.8K.
How did search popularity change for base layer brands worldwide in September 2026?
2 changes
In September 2026, Burton overtook First Lite to rank 5th among base layer brands worldwide, with 5.8% estimated Share of Search.
In September 2026, Ariat lost estimated Share of Search among base layer brands worldwide, from 45.5% to 40.4%.
Other head-to-heads among base layer brands
How each brand is measured
Brandwave collects information about searches that people make online using Ariat’s and Burton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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