Brandwave

Frigidaire vs Haier:Which is more popular?

In September 2026, Haier had more branded searches than Frigidaire among bar fridge brands worldwide. Haier had about 368,000 branded searches, while Frigidaire had 301,000. Haier made up 19% of all bar fridge brand searches we track, and Frigidaire accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about bar fridge brands, Frigidaire appeared in three of the four answers and Haier in none.

Among bar fridge brands worldwide in September 2026

Who do people search for more?

Haier, about 22% more searches than Frigidaire

Haier 368K searchesFrigidaire 301K searches

Who does AI mention more?

Frigidaire, mentioned in 3 of 4 answers, Haier in 0

Frigidaire in 3 of 4Haier in 0 of 4

Who does AI recommend more?

Frigidaire, the only one of the two named

Frigidaire first in 2Haier never named

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Top bar fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Frigidaire was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Haier did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Danby1st
  2. Whynter2nd
  3. Midea3rd
  4. Frigidaire4th
  5. Hisense–
  6. Haier–
  7. LG–
  8. Husky–
  9. Newair–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Danby3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Midea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Whynter2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hisense0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Haier0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husky0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Newair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bar fridge brands

4 answers

  • Asked ChatGPT

    “Which bar fridge brand should I go to?”

    1. 1Danby
    2. 2Whynter
    3. 3Midea

  • Asked ChatGPT

    “What are the best bar fridge brands?”

    1. 1Whynter
    2. 2Danby
    3. 3Frigidaire

  • Asked ChatGPT

    “What's the best bar fridge brand for small kitchen space?”

    1. 1Danby
    2. 2Midea
    3. 3Frigidaire

  • Searched Google, AI Overview

    “compact mini fridge”

    1. 1Frigidaire

  • Searched Google, AI Overview

    “under counter fridge”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Frigidaire or Haier more popular in search?

This chart shows how often people search Google for Frigidaire and Haier by name. Each line represents a brand's share of searches for all nine bar fridge brands we track, month by month, from English-language searches worldwide.

Frigidaire and Haier among bar fridge brands worldwide, by month

Share of searches by month for Haier, Frigidaire. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseMideaHaierFrigidaireLGDanbyHuskyWhynterNewair
Oct 202539.4%21.5%21.5%14.4%1.1%1.1%0.87%0.11%0.05%
Nov 202544%19.8%19.8%13.2%1.2%0.8%0.98%0.11%0.04%
Dec 202538.6%21.1%25.8%11.5%1%0.69%1%0.14%0.06%
Jan 202639.5%21.6%21.6%14.4%1.1%0.71%0.87%0.12%0.08%
Feb 202639.3%21.5%21.5%14.4%1.3%0.71%0.86%0.11%0.32%
Mar 202634.7%23.2%23.2%15.5%1.1%0.76%0.93%0.15%0.28%
Apr 202634.1%22.8%27.8%12.4%1.1%0.75%0.75%0.18%0.1%
May 202636%24.1%24.1%13.2%0.97%0.79%0.65%0.24%0.04%
Jun 202636.5%30.1%20.1%11%0.81%0.66%0.54%0.24%0.04%
Jul 202633.4%33.4%18.3%12.2%0.9%0.9%0.6%0.27%0.04%
Aug 202632.4%32.4%17.7%14.5%1.1%0.87%0.71%0.26%0.05%
Sep 202634.7%28.3%19%15.5%0.93%0.76%0.62%0.19%0.04%

How has the Frigidaire and Haier comparison changed over the last 12 months?

3 findings
  • Haier was ahead of Frigidaire in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Frigidaire’s share of searches among bar fridge brands worldwide moved from 14.4% to 15.5%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Haier’s share of searches among bar fridge brands worldwide moved from 21.5% to 19%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for bar fridge brands worldwide in September 2026?

2 changes

  1. In September 2026, Haier gained share of searches among bar fridge brands worldwide, from 17.7% to 19%.

  2. In September 2026, Frigidaire gained share of searches among bar fridge brands worldwide, from 14.5% to 15.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Frigidaire’s and Haier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frigidaire

1 branded search term

  • frigidaire

Haier

1 branded search term

  • haier

How the Brand Demand Index is measured

Other head-to-heads among bar fridge brands

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