Brandwave

Lamy vs Muji:Which is searched more?

In September 2026, Lamy had more branded searches than Muji among ballpoint pen brands worldwide. Lamy was estimated to have 49.5K branded searches compared to Muji’s 22.2K, and held a 6% Share of Search versus Muji’s 2.7%. These are worldwide searches for English-language branded terms.

Share of Search among ballpoint pen brands worldwide in September 2026Which is more popular in search, Lamy or Muji?
Lamy6%49.5K searches
vs
Muji2.7%22.2K searches

Follow Lamy vs Muji and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Lamy or Muji?

Compare the ballpoint pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lamy and Muji among ballpoint pen brands worldwide, by month

Share of Search by month for Lamy, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellParkerCrossLamyPilotMuji
Oct 202551.3%28%6.9%6.9%4.4%2.5%
Nov 202550.1%27.4%8.2%6.7%4.5%3%
Dec 202544.7%29.9%9%7.4%6.3%2.7%
Jan 202655.5%24.8%6.1%6.1%4.7%2.7%
Feb 202650.8%27.8%6.8%6.8%5.2%2.5%
Mar 202645.6%30.5%7.5%7.5%4.7%4.1%
Apr 202648.5%26.6%8%6.5%6.8%3.6%
May 202648.5%26.6%8%6.5%6.8%3.6%
Jun 202642.3%34.5%8.5%7%4.7%3.1%
Jul 202642.3%34.5%7%8.5%4.6%3.1%
Aug 202651.5%28.1%5.7%6.9%5.3%2.5%
Sep 202644.4%36.3%6%6%4.6%2.7%

How has the Lamy and Muji comparison changed over the last 12 months?

  • Lamy was ahead of Muji in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lamy’s estimated Share of Search among ballpoint pen brands worldwide moved from 6.9% to 6%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Muji’s estimated Share of Search among ballpoint pen brands worldwide moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Lamy lost estimated Share of Search among ballpoint pen brands worldwide, from 6.9% to 6%.

  2. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

Other head-to-heads among ballpoint pen brands

How each brand is measured

Brandwave collects information about searches that people make online using Lamy’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lamy

1 branded search term

  • lamy pen

Muji

1 branded search term

  • muji store

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.