Miele vs Shark:Which is searched more?
In September 2026, Miele had more branded searches than Shark among bagless canister vacuum brands worldwide. Miele was estimated to have 111K branded searches compared to Shark’s 170, and held a 23.1% Share of Search versus Shark’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miele or Shark?
Compare the bagless canister vacuum brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miele, Shark. The figures are in the table below the chart.
View monthly share of search table
| Month | BISSELL | Miele | Shark |
|---|---|---|---|
| Oct 2025 | 76.8% | 23.2% | 0.03% |
| Nov 2025 | 73% | 27% | 0.03% |
| Dec 2025 | 64.4% | 35.5% | 0.04% |
| Jan 2026 | 68.9% | 31.1% | 0.04% |
| Feb 2026 | 73% | 26.9% | 0.04% |
| Mar 2026 | 73% | 27% | 0.03% |
| Apr 2026 | 73% | 26.9% | 0.04% |
| May 2026 | 68.9% | 31.1% | 0.05% |
| Jun 2026 | 68.9% | 31.1% | 0.05% |
| Jul 2026 | 68.9% | 31.1% | 0.05% |
| Aug 2026 | 73% | 27% | 0.03% |
| Sep 2026 | 76.8% | 23.1% | 0.04% |
How has the Miele and Shark comparison changed over the last 12 months?
3 findings
- Miele was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among bagless canister vacuum brands worldwide moved from 23.2% to 23.1%, and its estimated monthly branded searches held steady at 111K.
- Across the 12 months ending September 2026, Shark’s estimated Share of Search among bagless canister vacuum brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for bagless canister vacuum brands worldwide in September 2026?
2 changes
In September 2026, Miele lost estimated Share of Search among bagless canister vacuum brands worldwide, from 27% to 23.1%.
Estimated monthly branded searches for Shark worldwide rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
Other head-to-heads among bagless canister vacuum brands
How each brand is measured
Brandwave collects information about searches that people make online using Miele’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.