Brandwave

Babolat vs Victor:Which is searched more?

In August 2026, Babolat had more branded searches than Victor among badminton rackets worldwide. Babolat was estimated to have 135K branded searches compared to Victor’s 14.8K, and held a 12.4% Share of Search versus Victor’s 1.4%. These are worldwide searches for English-language branded terms.

Share of Search among badminton rackets worldwide in August 2026Which is more popular in search, Babolat or Victor?
Babolat12.4%135K searches
vs
Victor1.4%14.8K searches

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Which is more popular in search, Babolat or Victor?

Compare the badminton rackets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Babolat and Victor among badminton rackets worldwide, by month

Share of Search by month for Babolat, Victor. The figures are in the table below the chart.

View monthly share of search table
MonthBabolatVictor
Oct 202516.2%1.8%
Nov 202517.1%1.9%
Dec 202513.3%1.5%
Jan 202616.5%1.5%
Feb 202616.3%1.2%
Mar 202616.2%1.5%
Apr 202616.2%1.5%
May 202616.2%1.5%
Jun 202610.8%0.8%
Jul 202613.2%1.2%
Aug 202612.4%1.4%
Sep 2026——

How has the Babolat and Victor comparison changed over the last 12 months?

  • Babolat was ahead of Victor in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Babolat’s estimated Share of Search among badminton rackets worldwide moved from 16.2% to 12.4%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, Victor’s estimated Share of Search among badminton rackets worldwide moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for badminton rackets worldwide in August 2026?

  1. In August 2026, Babolat lost estimated Share of Search among badminton rackets worldwide, from 13.2% to 12.4%.

  2. Estimated monthly branded searches for Victor worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Babolat’s and Victor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babolat

1 branded search term

  • babolat

Victor

1 branded search term

  • victor badminton

How the Brand Demand Index is measured

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