Durston Gear vs Zpacks:Which is searched more?
In September 2026, Zpacks had more branded searches than Durston Gear among backpacking tent brands worldwide. Zpacks had about 60,500 branded searches, while Durston Gear had 12,000. Zpacks made up 32.5% of all backpacking tent brand searches we track, and Durston Gear accounted for 6.4%. These are worldwide searches for English-language branded terms.
Follow Durston Gear vs Zpacks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Durston Gear or Zpacks more popular in search?
Compare the backpacking tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zpacks, Durston Gear. The figures are in the table below the chart.
View monthly share of searches table
| Month | REI Co-op | Zpacks | Big Agnes | Nemo | Durston Gear | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 32.9% | 14.7% | 5.6% | 6.5% | 0.09% |
| Nov 2025 | 47.1% | 31.7% | 11.6% | 4.4% | 5.1% | 0.06% |
| Dec 2025 | 45.3% | 37.3% | 9.1% | 4.2% | 4% | 0.06% |
| Jan 2026 | 42% | 34.3% | 12.6% | 4.7% | 6.3% | 0.1% |
| Feb 2026 | 37.5% | 37.5% | 13.7% | 5.2% | 6.1% | 0.09% |
| Mar 2026 | 42.4% | 28.4% | 15.5% | 5.9% | 7.7% | 0.1% |
| Apr 2026 | 37.3% | 30.5% | 16.7% | 6.3% | 9.1% | 0.11% |
| May 2026 | 40.5% | 27.1% | 18.1% | 6.9% | 7.3% | 0.12% |
| Jun 2026 | 38.9% | 26% | 17.4% | 8% | 9.5% | 0.14% |
| Jul 2026 | 37% | 24.8% | 20.3% | 7.6% | 10.1% | 0.16% |
| Aug 2026 | 40.2% | 26.9% | 18% | 6.8% | 8% | 0.14% |
| Sep 2026 | 39.7% | 32.5% | 14.5% | 6.7% | 6.4% | 0.09% |
How has the Durston Gear and Zpacks comparison changed over the last 12 months?
3 findings
- Zpacks was ahead of Durston Gear in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Durston Gear’s share of searches among backpacking tent brands worldwide moved from 6.5% to 6.4%, and its estimated monthly branded searches held steady at 12K.
- Across the 12 months ending September 2026, Zpacks’ share of searches among backpacking tent brands worldwide moved from 32.9% to 32.5%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for backpacking tent brands worldwide in September 2026?
2 changes
In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%.
In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Durston Gear’s and Zpacks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Durston Gear
2 branded search terms
- durston gear
- durston x mid
Zpacks
1 branded search term
- zpacks
Other head-to-heads among backpacking tent brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.