Durston Gear vs REI Co-op:Which is searched more?
In September 2026, REI Co-op had more branded searches than Durston Gear among backpacking tent brands worldwide. REI Co-op had about 74,000 branded searches, while Durston Gear had 12,000. REI Co-op made up 39.7% of all backpacking tent brand searches we track, and Durston Gear accounted for 6.4%. These are worldwide searches for English-language branded terms.
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Is Durston Gear or REI Co-op more popular in search?
Compare the backpacking tent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for REI Co-op, Durston Gear. The figures are in the table below the chart.
View monthly share of searches table
| Month | REI Co-op | Zpacks | Big Agnes | Nemo | Durston Gear | MSR |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 32.9% | 14.7% | 5.6% | 6.5% | 0.09% |
| Nov 2025 | 47.1% | 31.7% | 11.6% | 4.4% | 5.1% | 0.06% |
| Dec 2025 | 45.3% | 37.3% | 9.1% | 4.2% | 4% | 0.06% |
| Jan 2026 | 42% | 34.3% | 12.6% | 4.7% | 6.3% | 0.1% |
| Feb 2026 | 37.5% | 37.5% | 13.7% | 5.2% | 6.1% | 0.09% |
| Mar 2026 | 42.4% | 28.4% | 15.5% | 5.9% | 7.7% | 0.1% |
| Apr 2026 | 37.3% | 30.5% | 16.7% | 6.3% | 9.1% | 0.11% |
| May 2026 | 40.5% | 27.1% | 18.1% | 6.9% | 7.3% | 0.12% |
| Jun 2026 | 38.9% | 26% | 17.4% | 8% | 9.5% | 0.14% |
| Jul 2026 | 37% | 24.8% | 20.3% | 7.6% | 10.1% | 0.16% |
| Aug 2026 | 40.2% | 26.9% | 18% | 6.8% | 8% | 0.14% |
| Sep 2026 | 39.7% | 32.5% | 14.5% | 6.7% | 6.4% | 0.09% |
How has the Durston Gear and REI Co-op comparison changed over the last 12 months?
3 findings
- REI Co-op was ahead of Durston Gear in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Durston Gear’s share of searches among backpacking tent brands worldwide moved from 6.5% to 6.4%, and its estimated monthly branded searches held steady at 12K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among backpacking tent brands worldwide moved from 40.2% to 39.7%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for backpacking tent brands worldwide in September 2026?
1 change
In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Durston Gear’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Durston Gear
2 branded search terms
- durston gear
- durston x mid
REI Co-op
1 branded search term
- rei co-op
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