Bellroy vs JanSport:Which is searched more?
In September 2026, JanSport had more branded searches than Bellroy among backpack brands worldwide. JanSport was estimated to have 447K branded searches compared to Bellroy’s 201K, and held an 8.6% Share of Search versus Bellroy’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bellroy or JanSport?
Compare the backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JanSport, Bellroy. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | JanSport | Herschel | Bellroy | Osprey | NOMATIC | Deuter |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 4% | 2.9% | 2.7% | 1.5% | 0.36% | 0.24% |
| Nov 2025 | 91.6% | 2.7% | 2.2% | 2% | 1.1% | 0.22% | 0.15% |
| Dec 2025 | 89.9% | 3.3% | 2.6% | 2.4% | 1.4% | 0.27% | 0.15% |
| Jan 2026 | 87.5% | 4.8% | 3.2% | 2.4% | 1.6% | 0.32% | 0.21% |
| Feb 2026 | 84.2% | 6.4% | 3.5% | 2.8% | 2.3% | 0.46% | 0.25% |
| Mar 2026 | 79.6% | 7.8% | 4.6% | 4.3% | 2.9% | 0.47% | 0.39% |
| Apr 2026 | 74.6% | 9.1% | 5.9% | 5.5% | 3.8% | 0.61% | 0.5% |
| May 2026 | 76.4% | 9.2% | 4.9% | 4.6% | 3.8% | 0.51% | 0.42% |
| Jun 2026 | 68% | 15.4% | 6.4% | 5% | 4.2% | 0.56% | 0.45% |
| Jul 2026 | 59.2% | 27.5% | 6% | 3.6% | 3% | 0.32% | 0.39% |
| Aug 2026 | 57.8% | 26.4% | 8% | 3.9% | 3.2% | 0.35% | 0.35% |
| Sep 2026 | 78.1% | 8.6% | 5.4% | 3.9% | 3.2% | 0.43% | 0.35% |
How has the Bellroy and JanSport comparison changed over the last 12 months?
3 findings
- JanSport was ahead of Bellroy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bellroy’s estimated Share of Search among backpack brands worldwide moved from 2.7% to 3.9%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among backpack brands worldwide moved from 4% to 8.6%, and its estimated monthly branded searches moved from 300K to 447K.
How did search popularity change for backpack brands worldwide in September 2026?
1 change
In September 2026, JanSport lost estimated Share of Search among backpack brands worldwide, from 26.4% to 8.6%.
Other head-to-heads among backpack brands
The North Face vs JanSport: compare search popularity
The North Face vs Herschel: compare search popularity
The North Face vs Bellroy: compare search popularity
The North Face vs Osprey: compare search popularity- JanSport vs Herschel: compare search popularity
- JanSport vs Osprey: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Bellroy’s and JanSport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.