Bellroy vs The North Face:Which is searched more?
In September 2026, The North Face had more branded searches than Bellroy among backpack brands worldwide. The North Face was estimated to have 4.1M branded searches compared to Bellroy’s 201K, and held a 78.1% Share of Search versus Bellroy’s 3.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bellroy or The North Face?
Compare the backpack brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The North Face, Bellroy. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | JanSport | Herschel | Bellroy | Osprey | NOMATIC | Deuter |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 88.4% | 4% | 2.9% | 2.7% | 1.5% | 0.36% | 0.24% |
| Nov 2025 | 91.6% | 2.7% | 2.2% | 2% | 1.1% | 0.22% | 0.15% |
| Dec 2025 | 89.9% | 3.3% | 2.6% | 2.4% | 1.4% | 0.27% | 0.15% |
| Jan 2026 | 87.5% | 4.8% | 3.2% | 2.4% | 1.6% | 0.32% | 0.21% |
| Feb 2026 | 84.2% | 6.4% | 3.5% | 2.8% | 2.3% | 0.46% | 0.25% |
| Mar 2026 | 79.6% | 7.8% | 4.6% | 4.3% | 2.9% | 0.47% | 0.39% |
| Apr 2026 | 74.6% | 9.1% | 5.9% | 5.5% | 3.8% | 0.61% | 0.5% |
| May 2026 | 76.4% | 9.2% | 4.9% | 4.6% | 3.8% | 0.51% | 0.42% |
| Jun 2026 | 68% | 15.4% | 6.4% | 5% | 4.2% | 0.56% | 0.45% |
| Jul 2026 | 59.2% | 27.5% | 6% | 3.6% | 3% | 0.32% | 0.39% |
| Aug 2026 | 57.8% | 26.4% | 8% | 3.9% | 3.2% | 0.35% | 0.35% |
| Sep 2026 | 78.1% | 8.6% | 5.4% | 3.9% | 3.2% | 0.43% | 0.35% |
How has the Bellroy and The North Face comparison changed over the last 12 months?
3 findings
- The North Face was ahead of Bellroy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bellroy’s estimated Share of Search among backpack brands worldwide moved from 2.7% to 3.9%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, The North Face’s estimated Share of Search among backpack brands worldwide moved from 88.4% to 78.1%, and its estimated monthly branded searches moved from 6.7M to 4.1M.
How did search popularity change for backpack brands worldwide in September 2026?
1 change
In September 2026, The North Face gained estimated Share of Search among backpack brands worldwide, from 57.8% to 78.1%.
Other head-to-heads among backpack brands
How each brand is measured
Brandwave collects information about searches that people make online using Bellroy’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bellroy
1 branded search term
- bellroy
The North Face
3 branded search terms
- north face
- the north face
- thenorthface
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