MAM vs Philips Avent:Which is searched more?
In September 2026, MAM had more branded searches than Philips Avent among baby bottle brands worldwide. MAM was estimated to have 205K branded searches compared to Philips Avent’s 198K, and held a 25.4% Share of Search versus Philips Avent’s 24.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAM or Philips Avent?
Compare the baby bottle brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAM, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | MAM | Philips Avent | NUK | Dr. Brown's | Medela |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 26.8% | 25.3% | 9.4% | 4.4% | 0.56% |
| Nov 2025 | 33.6% | 26.8% | 25.3% | 9.4% | 4.3% | 0.56% |
| Dec 2025 | 34% | 25.2% | 24.5% | 10.8% | 4.9% | 0.53% |
| Jan 2026 | 32.6% | 28.5% | 23.4% | 10.3% | 4.7% | 0.5% |
| Feb 2026 | 33.2% | 25.1% | 24.4% | 10.8% | 6% | 0.52% |
| Mar 2026 | 32.2% | 25.7% | 24.3% | 11.1% | 6.2% | 0.54% |
| Apr 2026 | 30.9% | 27.2% | 26.2% | 9.8% | 5.4% | 0.48% |
| May 2026 | 32.6% | 24.1% | 27.7% | 10.3% | 4.7% | 0.5% |
| Jun 2026 | 35.4% | 23.1% | 26.6% | 9.9% | 4.6% | 0.48% |
| Jul 2026 | 36.4% | 22.3% | 25.8% | 9.6% | 5.3% | 0.47% |
| Aug 2026 | 35.8% | 25.3% | 24.3% | 9.1% | 5% | 0.44% |
| Sep 2026 | 35.4% | 25.4% | 24.5% | 9.2% | 5.1% | 0.45% |
How has the MAM and Philips Avent comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Philips Avent took it in May 2026, MAM took it in August 2026.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby bottle brands worldwide moved from 26.8% to 25.4%, and its estimated monthly branded searches moved from 210K to 205K.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby bottle brands worldwide moved from 25.3% to 24.5%, and its estimated monthly branded searches held steady at 198K.
How did search popularity change for baby bottle brands worldwide in September 2026?
0 changes
Neither MAM nor Philips Avent moved beyond provider rounding among baby bottle brands in September 2026.
Other head-to-heads among baby bottle brands
How each brand is measured
Brandwave collects information about searches that people make online using MAM’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAM
5 branded search terms
- mam bottle
- mam bottle steriliser
- mam bottles
- mam dummy
- mam steriliser
Philips Avent
2 branded search terms
- avent bottles
- philips avent
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