MAM vs NUK:Which is searched more?
In September 2026, MAM had more branded searches than NUK among baby bottle brands worldwide. MAM was estimated to have 205K branded searches compared to NUK’s 74K, and held a 25.4% Share of Search versus NUK’s 9.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAM or NUK?
Compare the baby bottle brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAM, NUK. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | MAM | Philips Avent | NUK | Dr. Brown's | Medela |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 26.8% | 25.3% | 9.4% | 4.4% | 0.56% |
| Nov 2025 | 33.6% | 26.8% | 25.3% | 9.4% | 4.3% | 0.56% |
| Dec 2025 | 34% | 25.2% | 24.5% | 10.8% | 4.9% | 0.53% |
| Jan 2026 | 32.6% | 28.5% | 23.4% | 10.3% | 4.7% | 0.5% |
| Feb 2026 | 33.2% | 25.1% | 24.4% | 10.8% | 6% | 0.52% |
| Mar 2026 | 32.2% | 25.7% | 24.3% | 11.1% | 6.2% | 0.54% |
| Apr 2026 | 30.9% | 27.2% | 26.2% | 9.8% | 5.4% | 0.48% |
| May 2026 | 32.6% | 24.1% | 27.7% | 10.3% | 4.7% | 0.5% |
| Jun 2026 | 35.4% | 23.1% | 26.6% | 9.9% | 4.6% | 0.48% |
| Jul 2026 | 36.4% | 22.3% | 25.8% | 9.6% | 5.3% | 0.47% |
| Aug 2026 | 35.8% | 25.3% | 24.3% | 9.1% | 5% | 0.44% |
| Sep 2026 | 35.4% | 25.4% | 24.5% | 9.2% | 5.1% | 0.45% |
How has the MAM and NUK comparison changed over the last 12 months?
3 findings
- MAM was ahead of NUK in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby bottle brands worldwide moved from 26.8% to 25.4%, and its estimated monthly branded searches moved from 210K to 205K.
- Across the 12 months ending September 2026, NUK’s estimated Share of Search among baby bottle brands worldwide moved from 9.4% to 9.2%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for baby bottle brands worldwide in September 2026?
0 changes
Neither MAM nor NUK moved beyond provider rounding among baby bottle brands in September 2026.
Other head-to-heads among baby bottle brands
How each brand is measured
Brandwave collects information about searches that people make online using MAM’s and NUK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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