Brandwave

AutoZone vs Halfords:Which is searched more?

In September 2026, AutoZone had more branded searches than Halfords among auto parts retailers worldwide. AutoZone was estimated to have 11.1M branded searches compared to Halfords’ 1.8M, and held a 46.4% Share of Search versus Halfords’ 7.7%. These are worldwide searches for English-language branded terms.

Share of Search among auto parts retailers worldwide in September 2026Which is more popular in search, AutoZone or Halfords?
AutoZone46.4%11.1M searches
vs
Halfords7.7%1.8M searches

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Which is more popular in search, AutoZone or Halfords?

Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AutoZone and Halfords among auto parts retailers worldwide, by month

Share of Search by month for AutoZone, Halfords. The figures are in the table below the chart.

View monthly share of search table
MonthAutoZoneO'Reilly Auto PartsAdvance Auto PartsHalfordsEuro Car PartsNAPA Auto PartsRepco
Oct 202545.5%16.8%13.7%7.5%7.5%6.2%2.8%
Nov 202546.2%13.9%13.9%9.3%7.6%6.2%2.8%
Dec 202547.6%14.4%14.4%7.9%6.4%6.4%2.9%
Jan 202646.2%13.9%13.9%9.3%7.6%6.2%2.8%
Feb 202647.9%14.5%14.5%7.9%6.5%6.5%2.4%
Mar 202650.1%15.1%12.3%8.2%6.7%5.5%2%
Apr 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
May 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
Jun 202646.4%17.1%14%7.7%6.3%6.3%2.3%
Jul 202646.4%17.1%14%7.7%6.3%6.3%2.3%
Aug 202645.6%16.8%13.8%9.2%6.2%6.2%2.3%
Sep 202646.4%17.1%14%7.7%6.3%6.3%2.3%

How has the AutoZone and Halfords comparison changed over the last 12 months?

  • AutoZone was ahead of Halfords in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers worldwide moved from 45.5% to 46.4%, and its estimated monthly branded searches held steady at 11.1M.
  • Across the 12 months ending September 2026, Halfords’ estimated Share of Search among auto parts retailers worldwide moved from 7.5% to 7.7%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for auto parts retailers worldwide in September 2026?

  1. In September 2026, AutoZone gained estimated Share of Search among auto parts retailers worldwide, from 45.6% to 46.4%.

  2. In September 2026, Halfords lost estimated Share of Search among auto parts retailers worldwide, from 9.2% to 7.7%.

Other head-to-heads among auto parts retailers

How each brand is measured

Brandwave collects information about searches that people make online using AutoZone’s and Halfords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AutoZone

1 branded search term

  • autozone

Halfords

1 branded search term

  • halfords

How the Brand Demand Index is measured

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