AutoZone vs O'Reilly Auto Parts:Which is searched more?
In September 2026, AutoZone had more branded searches than O'Reilly Auto Parts among auto parts retailers worldwide. AutoZone was estimated to have 11.1M branded searches compared to O'Reilly Auto Parts’ 4.1M, and held a 46.4% Share of Search versus O'Reilly Auto Parts’ 17.1%. These are worldwide searches for English-language branded terms.
Follow AutoZone vs O'Reilly Auto Parts and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, AutoZone or O'Reilly Auto Parts?
Compare the auto parts retailers motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AutoZone, O'Reilly Auto Parts. The figures are in the table below the chart.
View monthly share of search table
| Month | AutoZone | O'Reilly Auto Parts | Advance Auto Parts | Halfords | Euro Car Parts | NAPA Auto Parts | Repco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 16.8% | 13.7% | 7.5% | 7.5% | 6.2% | 2.8% |
| Nov 2025 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Dec 2025 | 47.6% | 14.4% | 14.4% | 7.9% | 6.4% | 6.4% | 2.9% |
| Jan 2026 | 46.2% | 13.9% | 13.9% | 9.3% | 7.6% | 6.2% | 2.8% |
| Feb 2026 | 47.9% | 14.5% | 14.5% | 7.9% | 6.5% | 6.5% | 2.4% |
| Mar 2026 | 50.1% | 15.1% | 12.3% | 8.2% | 6.7% | 5.5% | 2% |
| Apr 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| May 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Jun 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Jul 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
| Aug 2026 | 45.6% | 16.8% | 13.8% | 9.2% | 6.2% | 6.2% | 2.3% |
| Sep 2026 | 46.4% | 17.1% | 14% | 7.7% | 6.3% | 6.3% | 2.3% |
How has the AutoZone and O'Reilly Auto Parts comparison changed over the last 12 months?
3 findings
- AutoZone was ahead of O'Reilly Auto Parts in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AutoZone’s estimated Share of Search among auto parts retailers worldwide moved from 45.5% to 46.4%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, O'Reilly Auto Parts’ estimated Share of Search among auto parts retailers worldwide moved from 16.8% to 17.1%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for auto parts retailers worldwide in September 2026?
1 change
In September 2026, AutoZone gained estimated Share of Search among auto parts retailers worldwide, from 45.6% to 46.4%.
Other head-to-heads among auto parts retailers
AutoZone vs Advance Auto Parts: compare search popularityAutoZone vs Halfords: compare search popularity
AutoZone vs Euro Car Parts: compare search popularity
O'Reilly Auto Parts vs Advance Auto Parts: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using AutoZone’s and O'Reilly Auto Parts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AutoZone
1 branded search term
- autozone
O'Reilly Auto Parts
1 branded search term
- o'reilly auto parts
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.