Dole vs Innocent:Which is searched more?
In September 2026, Innocent had more branded searches than Dole among apple juice brands worldwide. Innocent was estimated to have 9.9K branded searches compared to Dole’s 8.2K, and held a 4.9% Share of Search versus Dole’s 4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dole or Innocent?
Compare the apple juice brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Innocent, Dole. The figures are in the table below the chart.
View monthly share of search table
| Month | Minute Maid | Ocean Spray | Innocent | Dole |
|---|---|---|---|---|
| Oct 2025 | 55.3% | 31.8% | 7.8% | 5.1% |
| Nov 2025 | 52.2% | 35.6% | 7.1% | 5% |
| Dec 2025 | 50.4% | 40.5% | 4.4% | 4.8% |
| Jan 2026 | 56.8% | 32.6% | 5.3% | 5.3% |
| Feb 2026 | 65.7% | 26% | 4.3% | 4% |
| Mar 2026 | 64.8% | 25.6% | 5.1% | 4.5% |
| Apr 2026 | 55.7% | 32% | 6.4% | 5.8% |
| May 2026 | 53% | 37.3% | 5% | 4.7% |
| Jun 2026 | 57.7% | 33.1% | 4.4% | 4.8% |
| Jul 2026 | 57.7% | 33.2% | 4.4% | 4.7% |
| Aug 2026 | 53.7% | 37.8% | 4.1% | 4.4% |
| Sep 2026 | 61.4% | 29.7% | 4.9% | 4% |
How has the Dole and Innocent comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Dole took it in December 2025, Innocent took it in January 2026, Dole took it in June 2026, Innocent took it in September 2026.
- Across the 12 months ending September 2026, Dole’s estimated Share of Search among apple juice brands worldwide moved from 5.1% to 4%, and its estimated monthly branded searches moved from 9.7K to 8.2K.
- Across the 12 months ending September 2026, Innocent’s estimated Share of Search among apple juice brands worldwide moved from 7.8% to 4.9%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for apple juice brands worldwide in September 2026?
2 changes
In September 2026, Innocent overtook Dole to rank 3rd among apple juice brands worldwide, with 4.9% estimated Share of Search.
Dole’s estimated Share of Search among apple juice brands worldwide has lost ground for 3 months in a row, from 4.8% to 4% in September 2026.
Other head-to-heads among apple juice brands
How each brand is measured
Brandwave collects information about searches that people make online using Dole’s and Innocent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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