App distribution platforms:Which brands are most popular in search?
In August 2026, TestFlight was the most searched among app distribution platforms worldwide, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
TestFlight80.7%Diawi8.8%
Firebase App Distribution7.2%
InstallOnAir3.2%
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Share of SearchLeaderboard
Compare the platforms used to distribute app builds to testers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TestFlight, Diawi, Firebase App Distribution, InstallOnAir. The figures are in the table below the chart.
View monthly share of search table
| Month | TestFlight | Diawi | Firebase App Distribution | InstallOnAir |
|---|---|---|---|---|
| Oct 2025 | 74.1% | 14.8% | 8.1% | 2.9% |
| Nov 2025 | 73.1% | 14.6% | 8% | 4.3% |
| Dec 2025 | 75.7% | 12.4% | 8.3% | 3.7% |
| Jan 2026 | 75.7% | 12.4% | 8.3% | 3.7% |
| Feb 2026 | 73.6% | 14.7% | 8.1% | 3.6% |
| Mar 2026 | 76.2% | 12.5% | 8.3% | 3% |
| Apr 2026 | 77.4% | 10.4% | 8.5% | 3.8% |
| May 2026 | 77.4% | 10.4% | 8.5% | 3.8% |
| Jun 2026 | 81.1% | 8.9% | 7.3% | 2.7% |
| Jul 2026 | 79.5% | 8.7% | 8.7% | 3.2% |
| Aug 2026 | 80.7% | 8.8% | 7.2% | 3.2% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 90.5K | 0% | +1.3 points | |
| 2, held 2nd | 8.8% | 9.9K | 0% | +0.1 points | |
| 3, held 3rd | 7.2% | 8.1K | -18.2% | -1.5 points | |
| 4, held 4th | 3.2% | 3.6K | 0% | +0.1 points |
80.7%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
8.8%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
3.2%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- TestFlight vs Firebase App Distribution: compare search popularity
- TestFlight vs InstallOnAir: compare search popularity
- Diawi vs Firebase App Distribution: compare search popularity
- Diawi vs InstallOnAir: compare search popularity
- Firebase App Distribution vs InstallOnAir: compare search popularity
- Compare any of these brands
Which brand is most popular in search among app distribution platforms worldwide?
4 brands
In August 2026, TestFlight was the most searched among app distribution platforms worldwide, with an estimated 90.5K branded searches and 80.7% estimated Share of Search within this set. Diawi is in 2nd place, 71.9 percentage points behind at 8.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| TestFlight | 74.1% → 80.7% | 81.1%Jun 2026 | 73.1%Nov 2025 | 1st |
| Diawi | 14.8% → 8.8% | 14.8%Oct 2025 | 8.7%Jul 2026 | 2nd |
| Firebase App Distribution | 8.1% → 7.2% | 8.7%Jul 2026 | 7.2%Aug 2026 | 3rd |
| InstallOnAir | 2.9% → 3.2% | 4.3%Nov 2025 | 2.7%Jun 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, TestFlight’s estimated Share of Search among app distribution platforms worldwide increased from 74.1% to 80.7%.
- Across the 11 months ending August 2026, Diawi’s estimated Share of Search among app distribution platforms worldwide decreased from 14.8% to 8.8%.
- Across the 11 months ending August 2026, Firebase App Distribution’s estimated Share of Search among app distribution platforms worldwide decreased from 8.1% to 7.2%.
- Across the 11 months ending August 2026, TestFlight’s estimated Share of Search among app distribution platforms worldwide peaked at 81.1% in June 2026 and was lowest at 73.1% in November 2025.
- Across the 11 months ending August 2026, Diawi’s estimated Share of Search among app distribution platforms worldwide peaked at 14.8% in October 2025 and was lowest at 8.7% in July 2026.
- Across the 11 months ending August 2026, Firebase App Distribution’s estimated Share of Search among app distribution platforms worldwide peaked at 8.7% in July 2026 and was lowest at 7.2% in August 2026.
- Across the 11 months ending August 2026, InstallOnAir’s estimated Share of Search among app distribution platforms worldwide peaked at 4.3% in November 2025 and was lowest at 2.7% in June 2026.
- Across the 11 months ending August 2026, InstallOnAir held steady: its estimated Share of Search among app distribution platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for app distribution platforms worldwide in August 2026?
3 changes
In August 2026, TestFlight gained estimated Share of Search among app distribution platforms worldwide, from 79.5% to 80.7%.
In August 2026, Firebase App Distribution lost estimated Share of Search among app distribution platforms worldwide, from 8.7% to 7.2%.
Estimated monthly branded searches for Diawi worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
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