InstallOnAir vs TestFlight:Which is more popular by branded search?
In August 2026, TestFlight had more branded searches than InstallOnAir among app distribution platforms worldwide. TestFlight was estimated to have 90.5K branded searches compared to InstallOnAir’s 3.6K, and held an 80.7% Share of Search versus InstallOnAir’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, InstallOnAir or TestFlight?
Compare the platforms used to distribute app builds to testers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TestFlight, InstallOnAir. The figures are in the table below the chart.
View monthly share of search table
| Month | TestFlight | Diawi | Firebase App Distribution | InstallOnAir |
|---|---|---|---|---|
| Oct 2025 | 74.1% | 14.8% | 8.1% | 2.9% |
| Nov 2025 | 73.1% | 14.6% | 8% | 4.3% |
| Dec 2025 | 75.7% | 12.4% | 8.3% | 3.7% |
| Jan 2026 | 75.7% | 12.4% | 8.3% | 3.7% |
| Feb 2026 | 73.6% | 14.7% | 8.1% | 3.6% |
| Mar 2026 | 76.2% | 12.5% | 8.3% | 3% |
| Apr 2026 | 77.4% | 10.4% | 8.5% | 3.8% |
| May 2026 | 77.4% | 10.4% | 8.5% | 3.8% |
| Jun 2026 | 81.1% | 8.9% | 7.3% | 2.7% |
| Jul 2026 | 79.5% | 8.7% | 8.7% | 3.2% |
| Aug 2026 | 80.7% | 8.8% | 7.2% | 3.2% |
| Sep 2026 | — | — | — | — |
How has the InstallOnAir and TestFlight comparison changed over the last 12 months?
3 findings
- TestFlight was ahead of InstallOnAir in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, InstallOnAir’s estimated Share of Search among app distribution platforms worldwide moved from 2.9% to 3.2%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, TestFlight’s estimated Share of Search among app distribution platforms worldwide moved from 74.1% to 80.7%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for app distribution platforms worldwide in August 2026?
1 change
In August 2026, TestFlight gained estimated Share of Search among app distribution platforms worldwide, from 79.5% to 80.7%.
How each brand is measured
Brandwave collects information about searches that people make online using InstallOnAir’s and TestFlight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
InstallOnAir
1 branded search term
- installonair
TestFlight
1 branded search term
- testflight
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.