How popular isTestFlight in search?
In August 2026, there were an estimated 90.5K branded searches for TestFlight worldwide which held steady over the last 11 months. TestFlight holds 80.7% estimated Share of Search among app distribution platforms worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
TestFlight80.7%Diawi8.8%
Firebase App Distribution7.2%
InstallOnAir3.2%
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Which app distribution platforms compete with TestFlight?
Share of Search by month for TestFlight, Diawi, Firebase App Distribution, InstallOnAir. The figures are in the table below the chart.
View monthly share of search table
| Month | TestFlight | Diawi | Firebase App Distribution | InstallOnAir |
|---|---|---|---|---|
| Oct 2025 | 74.1% | 14.8% | 8.1% | 2.9% |
| Nov 2025 | 73.1% | 14.6% | 8% | 4.3% |
| Dec 2025 | 75.7% | 12.4% | 8.3% | 3.7% |
| Jan 2026 | 75.7% | 12.4% | 8.3% | 3.7% |
| Feb 2026 | 73.6% | 14.7% | 8.1% | 3.6% |
| Mar 2026 | 76.2% | 12.5% | 8.3% | 3% |
| Apr 2026 | 77.4% | 10.4% | 8.5% | 3.8% |
| May 2026 | 77.4% | 10.4% | 8.5% | 3.8% |
| Jun 2026 | 81.1% | 8.9% | 7.3% | 2.7% |
| Jul 2026 | 79.5% | 8.7% | 8.7% | 3.2% |
| Aug 2026 | 80.7% | 8.8% | 7.2% | 3.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 90.5K | 0% | +1.3 points | |
| 2, held 2nd | 8.8% | 9.9K | 0% | +0.1 points | |
| 3, held 3rd | 7.2% | 8.1K | -18.2% | -1.5 points | |
| 4, held 4th | 3.2% | 3.6K | 0% | +0.1 points |
80.7%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.
8.8%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
3.2%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between TestFlight and its closest rivals
How has branded search demand for TestFlight changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for TestFlight worldwide held steady at 90.5K.
- Across the 11 months ending August 2026, TestFlight’s estimated Share of Search among app distribution platforms worldwide increased from 74.1% to 80.7%.
- Across the 11 months ending August 2026, TestFlight’s estimated Share of Search among app distribution platforms worldwide peaked at 81.1% in June 2026 and was lowest at 73.1% in November 2025.
How did search popularity change for app distribution platforms worldwide in August 2026?
3 changes
In August 2026, TestFlight gained estimated Share of Search among app distribution platforms worldwide, from 79.5% to 80.7%.
In August 2026, Firebase App Distribution lost estimated Share of Search among app distribution platforms worldwide, from 8.7% to 7.2%.
Estimated monthly branded searches for Diawi worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.
How is TestFlight measured?
Brandwave collects information about searches that people make online using TestFlight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- testflight
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