Brandwave

How popular isInstallOnAir in search?

In August 2026, there were an estimated 3.6K branded searches for InstallOnAir worldwide which held steady over the last 11 months. InstallOnAir holds 3.2% estimated Share of Search among app distribution platforms worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TestFlight80.7%
  2. Diawi8.8%
  3. Firebase App Distribution7.2%
  4. InstallOnAir3.2%
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Which app distribution platforms compete with InstallOnAir?

InstallOnAir against app distribution platforms worldwide, by month

Share of Search by month for TestFlight, Diawi, Firebase App Distribution, InstallOnAir. The figures are in the table below the chart.

View monthly share of search table
MonthTestFlightDiawiFirebase App DistributionInstallOnAir
Oct 202574.1%14.8%8.1%2.9%
Nov 202573.1%14.6%8%4.3%
Dec 202575.7%12.4%8.3%3.7%
Jan 202675.7%12.4%8.3%3.7%
Feb 202673.6%14.7%8.1%3.6%
Mar 202676.2%12.5%8.3%3%
Apr 202677.4%10.4%8.5%3.8%
May 202677.4%10.4%8.5%3.8%
Jun 202681.1%8.9%7.3%2.7%
Jul 202679.5%8.7%8.7%3.2%
Aug 202680.7%8.8%7.2%3.2%
Sep 2026————
  1. 1.TestFlight

    80.7%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Diawi

    8.8%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  4. Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between InstallOnAir and its closest rivals

How has branded search demand for InstallOnAir changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for InstallOnAir worldwide held steady at 3.6K.
  • Across the 11 months ending August 2026, InstallOnAir’s estimated Share of Search among app distribution platforms worldwide peaked at 4.3% in November 2025 and was lowest at 2.7% in June 2026.

How did search popularity change for app distribution platforms worldwide in August 2026?

  1. In August 2026, TestFlight gained estimated Share of Search among app distribution platforms worldwide, from 79.5% to 80.7%.

  2. In August 2026, Firebase App Distribution lost estimated Share of Search among app distribution platforms worldwide, from 8.7% to 7.2%.

  3. Estimated monthly branded searches for Diawi worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

How is InstallOnAir measured?

Brandwave collects information about searches that people make online using InstallOnAir’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • installonair

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How the Brand Demand Index is measured

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