Ada vs Forethought:Which is more popular by branded search?
In August 2026, Forethought had more branded searches than Ada among AI customer support tools worldwide. Forethought was estimated to have 16.4K branded searches compared to Ada’s 720, and held a 7.4% Share of Search versus Ada’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ada or Forethought?
Compare the AI tools used to answer customer support. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Forethought, Ada. The figures are in the table below the chart.
View monthly share of search table
| Month | Gorgias | Tidio | Forethought | Kustomer | Ada |
|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 18.6% | 7.1% | 3.4% | 0.45% |
| Nov 2025 | 75% | 16.2% | 6% | 2.4% | 0.3% |
| Dec 2025 | 74.9% | 16.4% | 6% | 2.4% | 0.26% |
| Jan 2026 | 71.1% | 18.8% | 7% | 2.8% | 0.35% |
| Feb 2026 | 69.9% | 18.6% | 8.3% | 2.7% | 0.42% |
| Mar 2026 | 63% | 21.7% | 11.8% | 3% | 0.38% |
| Apr 2026 | 67.3% | 21.4% | 8.2% | 2.7% | 0.4% |
| May 2026 | 70.9% | 18.8% | 7.1% | 2.8% | 0.42% |
| Jun 2026 | 74.7% | 16.3% | 6.2% | 2.4% | 0.39% |
| Jul 2026 | 79.8% | 11.9% | 5.4% | 2.6% | 0.39% |
| Aug 2026 | 75.9% | 13.4% | 7.4% | 3% | 0.32% |
| Sep 2026 | — | — | — | — | — |
How has the Ada and Forethought comparison changed over the last 12 months?
3 findings
- Forethought was ahead of Ada in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ada’s estimated Share of Search among AI customer support tools worldwide moved from 0.45% to 0.32%, and its estimated monthly branded searches moved from 1.3K to 720.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among AI customer support tools worldwide moved from 7.1% to 7.4%, and its estimated monthly branded searches moved from 20.5K to 16.4K.
How did search popularity change for AI customer support tools worldwide in August 2026?
2 changes
In August 2026, Forethought gained estimated Share of Search among AI customer support tools worldwide, from 5.4% to 7.4%.
Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ada’s and Forethought’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ada
1 branded search term
- ada cx
Forethought
2 branded search terms
- forethought
- forethought ai
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.