Creatify vs Pencil:Which is more popular?
In September 2026, Creatify had more branded searches than Pencil among AI ad creative tools worldwide. Creatify had about 67,600 branded searches, while Pencil had 6,990. Creatify made up 49.7% of all AI ad creative tool searches we track, and Pencil accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about AI ad creative tools, Creatify appeared in four of the five answers and Pencil in two. Creatify was mentioned before Pencil in every answer.
Who do people search for more?
Creatify, about 10 searches for every 1 for Pencil
Who does AI mention more?
Creatify, mentioned in 4 of 5 answers, Pencil in 2
Who does AI recommend more?
Creatify, named ahead of Pencil in every answer
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Top AI ad creative tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Creatify was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pencil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Creatify was listed before Pencil in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Creatify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AdCreative.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Arcads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pencil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Creatopy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smartly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI ad creative tools
5 answers
Asked ChatGPT
“Which AI ad creative tool should I use?”
Asked ChatGPT
“What are the best AI ad creative tools?”
Asked ChatGPT
“What's the best AI ad creative tool for ad creative?”
Searched Google, AI Overview
“ai ad generator”
Searched Google, AI Overview
“ad design tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Creatify or Pencil more popular in search?
This chart shows how often people search Google for Creatify and Pencil by name. Each line represents a brand's share of searches for all six AI ad creative tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Creatify, Pencil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Creatify | Arcads | AdCreative.ai | Pencil | Creatopy | Smartly |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 22.2% | 15.1% | 3.8% | 8.1% | 1.6% |
| Nov 2025 | 43.3% | 31.7% | 14.4% | 3.6% | 5.2% | 1.8% |
| Dec 2025 | 43.1% | 31.6% | 14.4% | 3.6% | 5.2% | 2.1% |
| Jan 2026 | 38.4% | 31.6% | 14.4% | 9.6% | 4.2% | 1.8% |
| Feb 2026 | 34.5% | 30.9% | 11.6% | 17% | 4.1% | 1.7% |
| Mar 2026 | 35.5% | 29.2% | 10.9% | 19.6% | 3.2% | 1.7% |
| Apr 2026 | 39% | 34.9% | 10.7% | 10.6% | 3.1% | 1.7% |
| May 2026 | 44.2% | 32.4% | 9.9% | 8.1% | 3.5% | 1.8% |
| Jun 2026 | 46% | 30.9% | 9.4% | 7.8% | 3.4% | 2.6% |
| Jul 2026 | 47.3% | 35.3% | 7.2% | 5% | 3.2% | 2% |
| Aug 2026 | 49% | 33% | 8.2% | 4.6% | 2.9% | 2.3% |
| Sep 2026 | 49.7% | 29.8% | 9.1% | 5.1% | 3.2% | 3% |
How has the Creatify and Pencil comparison changed over the last 12 months?
3 findings
- Creatify was ahead of Pencil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Creatify’s share of searches among AI ad creative tools worldwide moved from 49.2% to 49.7%, and its estimated monthly branded searches moved from 90K to 67.6K.
- Across the 12 months ending September 2026, Pencil’s share of searches among AI ad creative tools worldwide moved from 3.8% to 5.1%, and its estimated monthly branded searches moved from 6.9K to 7K.
How did search popularity change for AI ad creative tools worldwide in September 2026?
2 changes
In September 2026, Creatify gained share of searches among AI ad creative tools worldwide, from 49% to 49.7%.
In September 2026, Pencil gained share of searches among AI ad creative tools worldwide, from 4.6% to 5.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Creatify’s and Pencil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI ad creative tools
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