Brandwave

Awin vs PartnerStack:Which is more popular?

In September 2026, Awin had more branded searches than PartnerStack among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while PartnerStack had 18,500. Awin made up 11.9% of all affiliate program platform searches we track, and PartnerStack accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about affiliate program platforms, Awin and PartnerStack each appeared in three of the five answers. Awin was mentioned before PartnerStack in every answer that named either.

Among affiliate program platforms worldwide in September 2026

Who do people search for more?

Awin, about 6 searches for every 1 for PartnerStack

Awin 105K searchesPartnerStack 18.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Awin in 3 of 5PartnerStack in 3 of 5

Who does AI recommend more?

Awin, named ahead of PartnerStack in 3 of 3 answers

Awin first in 3PartnerStack never first

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Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awin and PartnerStack were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin was listed before PartnerStack in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Awin2nd
  3. Refersion3rd
  4. ClickBank4th
  5. Amazon Associates5th
  6. UpPromote6th
  7. PartnerStack7th
  8. Rewardful8th
  9. CJ Affiliate9th
  10. Tapfiliate10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate program platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Awin or PartnerStack more popular in search?

This chart shows how often people search Google for Awin and PartnerStack by name. Each line represents a brand's share of searches for all ten affiliate program platforms we track, month by month, from English-language searches worldwide.

Awin and PartnerStack among affiliate program platforms worldwide, by month

Share of searches by month for Awin, PartnerStack. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

How has the Awin and PartnerStack comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate program platforms worldwide in September 2026?

1 change

  1. In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Awin’s and PartnerStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Awin

4 branded search terms

  • awin
  • awin affiliate marketing
  • awin affiliate network
  • awin affiliate program

PartnerStack

2 branded search terms

  • partnerstack
  • partnerstack affiliate

How the Brand Demand Index is measured

Other head-to-heads among affiliate program platforms

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