Brandwave

Amazon Associates vs Awin:Which is more popular?

In September 2026, Amazon Associates had more branded searches than Awin among affiliate program platforms worldwide. Amazon Associates had about 569,000 branded searches, while Awin had 105,000. Amazon Associates made up 64.9% of all affiliate program platform searches we track, and Awin accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about affiliate program platforms, Amazon Associates and Awin each appeared in three of the five answers. Awin was mentioned before Amazon Associates in every answer that named either.

Among affiliate program platforms worldwide in September 2026

Who do people search for more?

Amazon Associates, about 5 searches for every 1 for Awin

Amazon Associates 569K searchesAwin 105K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Amazon Associates in 3 of 5Awin in 3 of 5

Who does AI recommend more?

Awin, named ahead of Amazon Associates in 3 of 3 answers

Awin first in 3Amazon Associates never first

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Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Associates and Awin were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin was listed before Amazon Associates in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Awin2nd
  3. Refersion3rd
  4. ClickBank4th
  5. Amazon Associates5th
  6. UpPromote6th
  7. PartnerStack7th
  8. Rewardful8th
  9. CJ Affiliate9th
  10. Tapfiliate10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate program platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Amazon Associates or Awin more popular in search?

This chart shows how often people search Google for Amazon Associates and Awin by name. Each line represents a brand's share of searches for all ten affiliate program platforms we track, month by month, from English-language searches worldwide.

Amazon Associates and Awin among affiliate program platforms worldwide, by month

Share of searches by month for Amazon Associates, Awin. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

How has the Amazon Associates and Awin comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate program platforms worldwide in September 2026?

2 changes

  1. In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.

  2. In September 2026, Amazon Associates lost share of searches among affiliate program platforms worldwide, from 67.3% to 64.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Amazon Associates’ and Awin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Associates

2 branded search terms

  • amazon affiliate program
  • amazon associates

Awin

4 branded search terms

  • awin
  • awin affiliate marketing
  • awin affiliate network
  • awin affiliate program

How the Brand Demand Index is measured

Other head-to-heads among affiliate program platforms

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