Brandwave

Awin vs impact.com:Which is more popular?

In September 2026, Awin had more branded searches than impact.com among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while impact.com had 14,700. Awin made up 11.9% of all affiliate program platform searches we track, and impact.com accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about affiliate program platforms, impact.com appeared in four of the five answers and Awin in three. Awin and impact.com were each mentioned first in two of the four answers that named either.

Among affiliate program platforms worldwide in September 2026

Who do people search for more?

Awin, about 7 searches for every 1 for impact.com

Awin 105K searchesimpact.com 14.7K searches

Who does AI mention more?

impact.com, mentioned in 4 of 5 answers, Awin in 3

impact.com in 4 of 5Awin in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Awin first in 2impact.com first in 2

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Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, impact.com was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Awin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin and impact.com were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Awin2nd
  3. Refersion3rd
  4. ClickBank4th
  5. Amazon Associates5th
  6. UpPromote6th
  7. PartnerStack7th
  8. Rewardful8th
  9. CJ Affiliate9th
  10. Tapfiliate10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate program platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Awin or impact.com more popular in search?

This chart shows how often people search Google for Awin and impact.com by name. Each line represents a brand's share of searches for all ten affiliate program platforms we track, month by month, from English-language searches worldwide.

Awin and impact.com among affiliate program platforms worldwide, by month

Share of searches by month for Awin, impact.com. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

How has the Awin and impact.com comparison changed over the last 12 months?

3 findings
  • Awin was ahead of impact.com in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Awin’s share of searches among affiliate program platforms worldwide moved from 12.4% to 11.9%, and its estimated monthly branded searches moved from 117K to 105K.
  • Across the 12 months ending September 2026, impact.com’s share of searches among affiliate program platforms worldwide moved from 1.6% to 1.7%, and its estimated monthly branded searches held steady at 14.7K.

How did search popularity change for affiliate program platforms worldwide in September 2026?

1 change

  1. In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Awin’s and impact.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Awin

4 branded search terms

  • awin
  • awin affiliate marketing
  • awin affiliate network
  • awin affiliate program

impact.com

2 branded search terms

  • impact affiliate
  • impact.com

How the Brand Demand Index is measured

Other head-to-heads among affiliate program platforms

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