Amazon Associates vs Awin:Which is more popular?
In September 2026, Amazon Associates had more branded searches than Awin among affiliate networks worldwide. Amazon Associates had about 569,000 branded searches, while Awin had 105,000. Amazon Associates made up 64.9% of all affiliate network searches we track, and Awin accounted for 11.9%. When we asked ChatGPT and Google AI Overviews about affiliate networks, Awin appeared in all five answers and Amazon Associates in four. Awin was mentioned before Amazon Associates in four out of five answers.
Who do people search for more?
Amazon Associates, about 5 searches for every 1 for Awin
Who does AI mention more?
Awin, mentioned in every answer we collected
Who does AI recommend more?
Awin, named ahead of Amazon Associates in 4 of 5 answers
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Top affiliate networks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awin appeared in all five answers. Amazon Associates was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Awin was listed before Amazon Associates in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Awin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CJ Affiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Amazon Associates4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ClickBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rakuten Advertising3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PartnerStack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate networks
5 answers
Asked ChatGPT
“Which affiliate network should I use?”
Asked ChatGPT
“What are the best affiliate networks?”
Asked ChatGPT
“What's the best affiliate network for a growing ecommerce brand?”
Searched Google, AI Overview
“affiliate networks”
Searched Google, AI Overview
“ecommerce affiliate network”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Associates or Awin more popular in search?
This chart shows how often people search Google for Amazon Associates and Awin by name. Each line represents a brand's share of searches for all eight affiliate networks we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Associates, Awin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | ClickBank | Awin | CJ Affiliate | PartnerStack | impact.com | Partnerize | Rakuten Advertising |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 25.9% | 12.3% | 3.1% | 1.9% | 1.5% | 0.92% | 1.6% |
| Nov 2025 | 53.9% | 26.4% | 10.6% | 2.7% | 1.9% | 1.6% | 0.94% | 1.9% |
| Dec 2025 | 58.2% | 23.3% | 9.4% | 2.9% | 2.1% | 1.5% | 0.83% | 1.7% |
| Jan 2026 | 60.9% | 22.4% | 9% | 2.3% | 2% | 1.3% | 0.97% | 1.1% |
| Feb 2026 | 66.7% | 17.8% | 8.7% | 1.8% | 1.6% | 1.3% | 0.77% | 1.3% |
| Mar 2026 | 67.4% | 15.9% | 7.8% | 4.1% | 2.1% | 1.2% | 0.68% | 0.78% |
| Apr 2026 | 69.1% | 16.3% | 7.9% | 2.1% | 1.8% | 1.2% | 0.7% | 0.98% |
| May 2026 | 66.1% | 19.1% | 7.7% | 2% | 2.1% | 1.4% | 0.85% | 0.77% |
| Jun 2026 | 66.4% | 19.2% | 7.7% | 2% | 2.1% | 1.3% | 0.66% | 0.77% |
| Jul 2026 | 67.4% | 16% | 9.4% | 2.4% | 1.8% | 1.4% | 0.83% | 0.78% |
| Aug 2026 | 67.4% | 16% | 9.6% | 2.4% | 1.8% | 1.4% | 0.68% | 0.78% |
| Sep 2026 | 64.9% | 15.4% | 11.9% | 2.3% | 2.1% | 1.7% | 0.97% | 0.75% |
How has the Amazon Associates and Awin comparison changed over the last 12 months?
3 findings
- Amazon Associates was ahead of Awin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate networks worldwide moved from 52.8% to 64.9%, and its estimated monthly branded searches moved from 502K to 569K.
- Across the 12 months ending September 2026, Awin’s share of searches among affiliate networks worldwide moved from 12.3% to 11.9%, and its estimated monthly branded searches moved from 117K to 105K.
How did search popularity change for affiliate networks worldwide in September 2026?
2 changes
In September 2026, Awin gained share of searches among affiliate networks worldwide, from 9.6% to 11.9%.
In September 2026, Amazon Associates lost share of searches among affiliate networks worldwide, from 67.4% to 64.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Amazon Associates’ and Awin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Associates
2 branded search terms
- amazon affiliate program
- amazon associates
Awin
4 branded search terms
- awin
- awin affiliate marketing
- awin affiliate network
- awin affiliate program
Other head-to-heads among affiliate networks
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