Bowflex vs Rep Fitness:Which is searched more?
In September 2026, Bowflex and Rep Fitness were level on Share of Search among adjustable kettlebell brands worldwide, with an estimated 90.5K branded searches each, at 32.1% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bowflex or Rep Fitness?
Compare the adjustable kettlebell brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bowflex, Rep Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Bowflex | Rep Fitness | Titan Fitness | PowerBlock |
|---|---|---|---|---|
| Oct 2025 | 33.3% | 27.2% | 27.2% | 12.2% |
| Nov 2025 | 27.8% | 34.1% | 27.8% | 10.2% |
| Dec 2025 | 33.2% | 27.3% | 27.3% | 12.2% |
| Jan 2026 | 33.2% | 27.3% | 27.3% | 12.2% |
| Feb 2026 | 33.3% | 27.2% | 27.2% | 12.2% |
| Mar 2026 | 31.4% | 25.7% | 31.4% | 11.5% |
| Apr 2026 | 33.3% | 27.2% | 27.2% | 12.2% |
| May 2026 | 29.7% | 29.7% | 29.7% | 10.9% |
| Jun 2026 | 29% | 29% | 29% | 13% |
| Jul 2026 | 33.3% | 27.2% | 27.2% | 12.2% |
| Aug 2026 | 31.4% | 31.4% | 25.7% | 11.5% |
| Sep 2026 | 32.1% | 32.1% | 26.2% | 9.6% |
How has the Bowflex and Rep Fitness comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Rep Fitness took it in November 2025, Bowflex took it in December 2025.
- Across the 12 months ending September 2026, Bowflex’s estimated Share of Search among adjustable kettlebell brands worldwide moved from 33.3% to 32.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Rep Fitness’ estimated Share of Search among adjustable kettlebell brands worldwide moved from 27.2% to 32.1%, and its estimated monthly branded searches moved from 74K to 90.5K.
How did search popularity change for adjustable kettlebell brands worldwide in September 2026?
2 changes
In September 2026, Bowflex gained estimated Share of Search among adjustable kettlebell brands worldwide, from 31.4% to 32.1%.
In September 2026, Rep Fitness gained estimated Share of Search among adjustable kettlebell brands worldwide, from 31.4% to 32.1%.
Other head-to-heads among adjustable kettlebell brands
How each brand is measured
Brandwave collects information about searches that people make online using Bowflex’s and Rep Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
Rep Fitness
1 branded search term
- rep fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.