Epiphone vs Martin:Which is searched more?
In September 2026, Epiphone had more branded searches than Martin among acoustic guitars worldwide. Epiphone was estimated to have 110K branded searches compared to Martin’s 74K, and held a 28.3% Share of Search versus Martin’s 19.1%. These are worldwide searches for English-language branded terms.
Follow Epiphone vs Martin and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Epiphone or Martin?
Compare the acoustic guitars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epiphone, Martin. The figures are in the table below the chart.
View monthly share of search table
| Month | Epiphone | Yamaha Guitars | Martin | Taylor Guitars | Seagull | Gibson |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 22.1% | 22.1% | 18.1% | 2.4% | 2.4% |
| Nov 2025 | 30.1% | 24.6% | 20.2% | 20.2% | 2.7% | 2.2% |
| Dec 2025 | 30.1% | 24.6% | 20.2% | 20.2% | 2.7% | 2.2% |
| Jan 2026 | 33.2% | 22.1% | 22.1% | 18.2% | 2.4% | 2% |
| Feb 2026 | 34.1% | 22.9% | 18.7% | 18.7% | 3.1% | 2.5% |
| Mar 2026 | 34.1% | 22.9% | 18.7% | 18.7% | 3.1% | 2.5% |
| Apr 2026 | 34.3% | 23% | 18.8% | 18.8% | 2.5% | 2.5% |
| May 2026 | 34.3% | 23% | 18.8% | 18.8% | 2.5% | 2.5% |
| Jun 2026 | 32.4% | 26.7% | 17.8% | 17.8% | 2.9% | 2.4% |
| Jul 2026 | 30% | 24.7% | 20.2% | 20.2% | 2.7% | 2.2% |
| Aug 2026 | 28.3% | 28.3% | 19.1% | 19.1% | 3.1% | 2.1% |
| Sep 2026 | 28.3% | 28.3% | 19.1% | 19.1% | 3.1% | 2.1% |
How has the Epiphone and Martin comparison changed over the last 12 months?
3 findings
- Epiphone was ahead of Martin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Epiphone’s estimated Share of Search among acoustic guitars worldwide moved from 32.9% to 28.3%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among acoustic guitars worldwide moved from 22.1% to 19.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for acoustic guitars worldwide in September 2026?
2 changes
Other head-to-heads among acoustic guitars
Epiphone vs Yamaha Guitars: compare search popularity
Epiphone vs Taylor Guitars: compare search popularity
Epiphone vs Seagull: compare search popularityYamaha Guitars vs Martin: compare search popularity
- Yamaha Guitars vs Taylor Guitars: compare search popularity
- Yamaha Guitars vs Seagull: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Epiphone’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.