Brandwave

Coupa vs Tipalti:Which is searched more?

In September 2026, Coupa had more branded searches than Tipalti among accounts payable automation platforms worldwide. Coupa had about 201,000 branded searches, while Tipalti had 49,900. Coupa made up 42% of all accounts payable automation platform searches we track, and Tipalti accounted for 10.4%. These are worldwide searches for English-language branded terms.

Share of searches among accounts payable automation platforms worldwide in September 2026Is Coupa or Tipalti more popular in search?
Coupa42%201K searches
vs
Tipalti10.4%49.9K searches

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Is Coupa or Tipalti more popular in search?

Compare the platforms that automate supplier payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coupa and Tipalti among accounts payable automation platforms worldwide, by month

Share of searches by month for Coupa, Tipalti. The figures are in the table below the chart.

View monthly share of searches table
MonthCoupaTipaltiStampliBILLAirbaseMediusAvidXchangeBaswareMelioRamp
Oct 202541.5%10.3%8.4%11.2%8.4%6.8%6.8%5.6%0.94%0.05%
Nov 202538.8%11.7%9.5%10.4%9.5%6.4%6.4%6.4%0.88%0.06%
Dec 202539.1%11.9%9.6%10.5%9.6%6.4%6.4%5.3%1.1%0.05%
Jan 202637.9%11.5%9.3%10.2%11.4%6.2%6.2%6.2%1.1%0.06%
Feb 202637.3%11.3%9.2%10.1%13.7%6.1%6.1%5%1%0.07%
Mar 202638.3%9.6%7.8%10.4%17.3%5.2%5.2%5.2%1.1%0.05%
Apr 202643%10.8%8.7%9.5%10.6%5.8%5.8%4.7%0.98%0.06%
May 202638.9%11.9%9.6%10.5%9.5%6.4%6.4%5.2%1.6%0.05%
Jun 202643%10.7%8.7%11.6%8.7%5.8%5.8%4.7%0.97%0.04%
Jul 202639.6%11.9%9.8%10.7%9.7%6.5%5.3%5.3%1.1%0.06%
Aug 202638.7%11.6%11.6%10.4%9.5%6.4%5.2%5.2%1.3%0.05%
Sep 202642%10.4%10.4%9.3%8.5%6.9%5.7%5.7%1.2%0.05%

How has the Coupa and Tipalti comparison changed over the last 12 months?

3 findings

How did search popularity change for accounts payable automation platforms worldwide in September 2026?

2 changes
  1. In September 2026, Coupa gained share of searches among accounts payable automation platforms worldwide, from 38.7% to 42%.

  2. In September 2026, Tipalti lost share of searches among accounts payable automation platforms worldwide, from 11.6% to 10.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Coupa’s and Tipalti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coupa

1 branded search term

  • coupa

Tipalti

2 branded search terms

  • tipalti
  • tipalti ap automation

How the Brand Demand Index is measured

Other head-to-heads among accounts payable automation platforms

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