BILL vs Coupa:Which is searched more?
In September 2026, Coupa had more branded searches than BILL among accounts payable automation platforms worldwide. Coupa had about 201,000 branded searches, while BILL had 44,400. Coupa made up 42% of all accounts payable automation platform searches we track, and BILL accounted for 9.3%. These are worldwide searches for English-language branded terms.
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Is BILL or Coupa more popular in search?
Compare the platforms that automate supplier payments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Coupa, BILL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coupa | Tipalti | Stampli | BILL | Airbase | Medius | AvidXchange | Basware | Melio | Ramp |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 10.3% | 8.4% | 11.2% | 8.4% | 6.8% | 6.8% | 5.6% | 0.94% | 0.05% |
| Nov 2025 | 38.8% | 11.7% | 9.5% | 10.4% | 9.5% | 6.4% | 6.4% | 6.4% | 0.88% | 0.06% |
| Dec 2025 | 39.1% | 11.9% | 9.6% | 10.5% | 9.6% | 6.4% | 6.4% | 5.3% | 1.1% | 0.05% |
| Jan 2026 | 37.9% | 11.5% | 9.3% | 10.2% | 11.4% | 6.2% | 6.2% | 6.2% | 1.1% | 0.06% |
| Feb 2026 | 37.3% | 11.3% | 9.2% | 10.1% | 13.7% | 6.1% | 6.1% | 5% | 1% | 0.07% |
| Mar 2026 | 38.3% | 9.6% | 7.8% | 10.4% | 17.3% | 5.2% | 5.2% | 5.2% | 1.1% | 0.05% |
| Apr 2026 | 43% | 10.8% | 8.7% | 9.5% | 10.6% | 5.8% | 5.8% | 4.7% | 0.98% | 0.06% |
| May 2026 | 38.9% | 11.9% | 9.6% | 10.5% | 9.5% | 6.4% | 6.4% | 5.2% | 1.6% | 0.05% |
| Jun 2026 | 43% | 10.7% | 8.7% | 11.6% | 8.7% | 5.8% | 5.8% | 4.7% | 0.97% | 0.04% |
| Jul 2026 | 39.6% | 11.9% | 9.8% | 10.7% | 9.7% | 6.5% | 5.3% | 5.3% | 1.1% | 0.06% |
| Aug 2026 | 38.7% | 11.6% | 11.6% | 10.4% | 9.5% | 6.4% | 5.2% | 5.2% | 1.3% | 0.05% |
| Sep 2026 | 42% | 10.4% | 10.4% | 9.3% | 8.5% | 6.9% | 5.7% | 5.7% | 1.2% | 0.05% |
How has the BILL and Coupa comparison changed over the last 12 months?
3 findings
- Coupa was ahead of BILL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BILL’s share of searches among accounts payable automation platforms worldwide moved from 11.2% to 9.3%, and its estimated monthly branded searches moved from 54.3K to 44.4K.
- Across the 12 months ending September 2026, Coupa’s share of searches among accounts payable automation platforms worldwide moved from 41.5% to 42%, and its estimated monthly branded searches held steady at 201K.
How did search popularity change for accounts payable automation platforms worldwide in September 2026?
2 changes
In September 2026, Coupa gained share of searches among accounts payable automation platforms worldwide, from 38.7% to 42%.
In September 2026, BILL lost share of searches among accounts payable automation platforms worldwide, from 10.4% to 9.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BILL’s and Coupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among accounts payable automation platforms
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