How popular isWeatherTech in search?
In September 2026, there were an estimated 301K branded searches for WeatherTech worldwide which is down 18.2% over the last 12 months. WeatherTech holds 84.7% estimated Share of Search among car covers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
WeatherTech84.7%
Seal Skin6.3%
Covercraft5.1%
Coverking3.4%
Kayme0.45%- Budge0.01%
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Where does WeatherTech compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car covers | 1st of 6 | 84.7% | Shown below |
| Car mats | 1st of 6 | 86.2% | Show ranking |
Which car covers compete with WeatherTech?
Share of Search by month for WeatherTech, Seal Skin, Covercraft, Coverking. The figures are in the table below the chart.
View monthly share of search table
| Month | WeatherTech | Seal Skin | Covercraft | Coverking | Kayme | Budge |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.1% | 4.8% | 4.3% | 2.4% | 0.38% | 0.02% |
| Nov 2025 | 91.3% | 3.8% | 3% | 1.6% | 0.27% | <0.01% |
| Dec 2025 | 93.3% | 2.6% | 2.5% | 1.4% | 0.22% | <0.01% |
| Jan 2026 | 90.7% | 3.3% | 3.6% | 2% | 0.32% | <0.01% |
| Feb 2026 | 91.5% | 2.9% | 3.7% | 1.6% | 0.26% | <0.01% |
| Mar 2026 | 91.2% | 3.2% | 3.7% | 1.6% | 0.27% | 0.01% |
| Apr 2026 | 89.5% | 3.8% | 4.4% | 2% | 0.32% | 0.01% |
| May 2026 | 86.2% | 5.3% | 5.2% | 2.8% | 0.45% | 0.02% |
| Jun 2026 | 85.4% | 5% | 6.3% | 2.8% | 0.44% | 0.01% |
| Jul 2026 | 85.5% | 5% | 6.3% | 2.8% | 0.37% | 0.01% |
| Aug 2026 | 85.4% | 5% | 6.3% | 2.8% | 0.44% | 0.01% |
| Sep 2026 | 84.7% | 6.3% | 5.1% | 3.4% | 0.45% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.7% | 301K | -18.2% | -0.7 points | |
| 2, moved from 3rd to 2nd | 6.3% | 22.5K | +3.7% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 5.1% | 18.1K | -33.2% | -1.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.4% | 12.1K | 0% | +0.6 points | |
| 5, held 5th | 0.45% | 1.6K | -15.8% | 0 points | |
| 6, held 6th | 0.01% | 50 | 0% | 0 points |
84.7%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.3%
Moved from 3rd to 2nd. 22.5K estimated branded searches, +3.7% vs prior month. Share +1.3 points.
5.1%
Moved from 2nd to 3rd. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.2 points.
3.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.
5.
Kayme0.45%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
6.Budge
0.01%
Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between WeatherTech and its closest rivals
How has branded search demand for WeatherTech changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for WeatherTech worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, WeatherTech’s estimated Share of Search among car covers worldwide decreased from 88.1% to 84.7%.
- Across the 12 months ending September 2026, WeatherTech’s estimated Share of Search among car covers worldwide peaked at 93.3% in December 2025 and was lowest at 84.7% in September 2026.
How did search popularity change for car covers worldwide in September 2026?
5 changes
In September 2026, Seal Skin overtook Covercraft to rank 2nd among car covers worldwide, with 6.3% estimated Share of Search.
In September 2026, Coverking gained estimated Share of Search among car covers worldwide, from 2.8% to 3.4%.
In September 2026, Covercraft lost estimated Share of Search among car covers worldwide, from 6.3% to 5.1%.
In September 2026, WeatherTech lost estimated Share of Search among car covers worldwide, from 85.4% to 84.7%.
Estimated monthly branded searches for Budge worldwide fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
How is WeatherTech measured?
Brandwave collects information about searches that people make online using WeatherTech’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- weathertech
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Is WeatherTech your brand?
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