How popular isVrbo in search?
In September 2026, there were an estimated 2.7M branded searches for Vrbo worldwide which held steady over the last 12 months. Vrbo holds 5.8% estimated Share of Search among holiday home rentals worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Airbnb78.4%
Booking.com15.9%Vrbo5.8%
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Which holiday home rentals compete with Vrbo?
Share of Search by month for Airbnb, Booking.com, Vrbo. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Vrbo |
|---|---|---|---|
| Oct 2025 | 84.3% | 9.4% | 6.2% |
| Nov 2025 | 84.3% | 9.4% | 6.2% |
| Dec 2025 | 84.3% | 9.4% | 6.2% |
| Jan 2026 | 83.2% | 9.3% | 7.5% |
| Feb 2026 | 80.3% | 10.9% | 8.8% |
| Mar 2026 | 81.6% | 11.1% | 7.3% |
| Apr 2026 | 82.7% | 11.3% | 6.1% |
| May 2026 | 82.7% | 11.3% | 6.1% |
| Jun 2026 | 81.6% | 11.1% | 7.3% |
| Jul 2026 | 82.7% | 11.2% | 6.1% |
| Aug 2026 | 78.4% | 15.9% | 5.8% |
| Sep 2026 | 78.4% | 15.9% | 5.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 37.2M | -18.2% | 0 points | |
| 2, held 2nd | 15.9% | 7.5M | -18.3% | 0 points | |
| 3, held 3rd | 5.8% | 2.7M | -18.2% | 0 points |
Compare search popularity between Vrbo and its closest rivals
Every comparison with Vrbo
4 comparisons
How has branded search demand for Vrbo changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vrbo worldwide held steady at 2.7M.
- Across the 12 months ending September 2026, Vrbo’s estimated Share of Search among holiday home rentals worldwide peaked at 8.8% in February 2026 and was lowest at 5.8% in August 2026.
How did search popularity change for holiday home rentals worldwide in September 2026?
1 change
Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026.
Where does Vrbo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Holiday rental platforms | 3rd of 5 | 5.8% | Show ranking |
| Holiday home rentals | 3rd of 3 | 5.8% | Shown above |
How is Vrbo measured?
Brandwave collects information about searches that people make online using Vrbo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- vrbo
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Is Vrbo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.