Booking.com vs Vrbo:Which is searched more?
In September 2026, Booking.com had more branded searches than Vrbo among holiday home rentals worldwide. Booking.com was estimated to have 7.5M branded searches compared to Vrbo’s 2.7M, and held a 15.9% Share of Search versus Vrbo’s 5.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Booking.com or Vrbo?
Compare the sites people use to book baches, holiday homes and short stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Booking.com, Vrbo. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Vrbo |
|---|---|---|---|
| Oct 2025 | 84.3% | 9.4% | 6.2% |
| Nov 2025 | 84.3% | 9.4% | 6.2% |
| Dec 2025 | 84.3% | 9.4% | 6.2% |
| Jan 2026 | 83.2% | 9.3% | 7.5% |
| Feb 2026 | 80.3% | 10.9% | 8.8% |
| Mar 2026 | 81.6% | 11.1% | 7.3% |
| Apr 2026 | 82.7% | 11.3% | 6.1% |
| May 2026 | 82.7% | 11.3% | 6.1% |
| Jun 2026 | 81.6% | 11.1% | 7.3% |
| Jul 2026 | 82.7% | 11.2% | 6.1% |
| Aug 2026 | 78.4% | 15.9% | 5.8% |
| Sep 2026 | 78.4% | 15.9% | 5.8% |
How has the Booking.com and Vrbo comparison changed over the last 12 months?
3 findings
- Booking.com was ahead of Vrbo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among holiday home rentals worldwide moved from 9.4% to 15.9%, and its estimated monthly branded searches moved from 4.2M to 7.5M.
- Across the 12 months ending September 2026, Vrbo’s estimated Share of Search among holiday home rentals worldwide moved from 6.2% to 5.8%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for holiday home rentals worldwide in September 2026?
1 change
Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026.
Other head-to-heads among holiday home rentals
How each brand is measured
Brandwave collects information about searches that people make online using Booking.com’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booking.com
2 branded search terms
- booking com
- bookingcom
Vrbo
1 branded search term
- vrbo
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.