Airbnb vs Booking.com:Which is searched more?
In September 2026, Airbnb had more branded searches than Booking.com among holiday home rentals worldwide. Airbnb was estimated to have 37.2M branded searches compared to Booking.com’s 7.5M, and held a 78.4% Share of Search versus Booking.com’s 15.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Airbnb or Booking.com?
Compare the sites people use to book baches, holiday homes and short stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Airbnb, Booking.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Airbnb | Booking.com | Vrbo |
|---|---|---|---|
| Oct 2025 | 84.3% | 9.4% | 6.2% |
| Nov 2025 | 84.3% | 9.4% | 6.2% |
| Dec 2025 | 84.3% | 9.4% | 6.2% |
| Jan 2026 | 83.2% | 9.3% | 7.5% |
| Feb 2026 | 80.3% | 10.9% | 8.8% |
| Mar 2026 | 81.6% | 11.1% | 7.3% |
| Apr 2026 | 82.7% | 11.3% | 6.1% |
| May 2026 | 82.7% | 11.3% | 6.1% |
| Jun 2026 | 81.6% | 11.1% | 7.3% |
| Jul 2026 | 82.7% | 11.2% | 6.1% |
| Aug 2026 | 78.4% | 15.9% | 5.8% |
| Sep 2026 | 78.4% | 15.9% | 5.8% |
How has the Airbnb and Booking.com comparison changed over the last 12 months?
3 findings
- Airbnb was ahead of Booking.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among holiday home rentals worldwide moved from 84.3% to 78.4%, and its estimated monthly branded searches held steady at 37.2M.
- Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among holiday home rentals worldwide moved from 9.4% to 15.9%, and its estimated monthly branded searches moved from 4.2M to 7.5M.
How did search popularity change for holiday home rentals worldwide in September 2026?
1 change
Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026.
Other head-to-heads among holiday home rentals
How each brand is measured
Brandwave collects information about searches that people make online using Airbnb’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airbnb
1 branded search term
- airbnb
Booking.com
2 branded search terms
- booking com
- bookingcom
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.