How popular isViator in search?
In September 2026, there were an estimated 673K branded searches for Viator worldwide which held steady over the last 12 months. Viator holds 18.5% estimated Share of Search among tour booking platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Klook41.3%
GetYourGuide27.5%Viator18.5%
Civitatis12.4%
Musement0.22%
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Which tour booking platforms compete with Viator?
Share of Search by month for Klook, GetYourGuide, Viator, Civitatis. The figures are in the table below the chart.
View monthly share of search table
| Month | Klook | GetYourGuide | Viator | Civitatis | Musement |
|---|---|---|---|---|---|
| Oct 2025 | 45.4% | 20.4% | 20.4% | 13.6% | 0.3% |
| Nov 2025 | 47.1% | 21.1% | 17.3% | 14.1% | 0.31% |
| Dec 2025 | 48.4% | 21.7% | 17.7% | 11.9% | 0.32% |
| Jan 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Feb 2026 | 45.3% | 20.3% | 20.3% | 13.6% | 0.37% |
| Mar 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.34% |
| Apr 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| May 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jun 2026 | 41.6% | 22.8% | 22.8% | 12.5% | 0.27% |
| Jul 2026 | 39.7% | 26.4% | 21.8% | 11.9% | 0.26% |
| Aug 2026 | 36.6% | 29.7% | 20.1% | 13.4% | 0.2% |
| Sep 2026 | 41.3% | 27.5% | 18.5% | 12.4% | 0.22% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.3% | 1.5M | 0% | +4.7 points | |
| 2, held 2nd | 27.5% | 1M | -18% | -2.2 points | |
| 3, held 3rd | 18.5% | 673K | -18.2% | -1.5 points | |
| 4, held 4th | 12.4% | 450K | -18.2% | -1 points | |
| 5, held 5th | 0.22% | 8.1K | 0% | 0 points |
1.
Klook41.3%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +4.7 points.
27.5%
Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -2.2 points.
3.
18.5%
Held 3rd. 673K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
12.4%
Held 4th. 450K estimated branded searches, -18.2% vs prior month. Share -1 points.
5.
Musement0.22%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Viator and its closest rivals
Every comparison with Viator
4 comparisons
How has branded search demand for Viator changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Viator worldwide held steady at 673K.
- Across the 12 months ending September 2026, Viator’s estimated Share of Search among tour booking platforms worldwide decreased from 20.4% to 18.5%.
- Across the 12 months ending September 2026, Viator’s estimated Share of Search among tour booking platforms worldwide peaked at 22.8% in January 2026 and was lowest at 17.3% in November 2025.
How did search popularity change for tour booking platforms worldwide in September 2026?
5 changes
In September 2026, Klook gained estimated Share of Search among tour booking platforms worldwide, from 36.6% to 41.3%.
In September 2026, GetYourGuide lost estimated Share of Search among tour booking platforms worldwide, from 29.7% to 27.5%.
In September 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 20.1% to 18.5%.
In September 2026, Civitatis lost estimated Share of Search among tour booking platforms worldwide, from 13.4% to 12.4%.
Estimated monthly branded searches for Musement worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How is Viator measured?
Brandwave collects information about searches that people make online using Viator’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- viator
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Is Viator your brand?
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