Brandwave

How popular isVanity Fair in search?

In September 2026, there were an estimated 453K branded searches for Vanity Fair worldwide which is down 18% over the last 12 months. Vanity Fair holds 69.1% estimated Share of Search among napkin brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vanity Fair69.1%
  2. Kirkland Signature20.6%
  3. Georgia-Pacific7.5%
  4. Marcal2.8%
  5. Plenty0.04%
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Which napkin brands compete with Vanity Fair?

Vanity Fair against napkin brands worldwide, by month

Share of Search by month for Vanity Fair, Kirkland Signature, Georgia-Pacific, Marcal. The figures are in the table below the chart.

View monthly share of search table
MonthVanity FairKirkland SignatureGeorgia-PacificMarcalPlenty
Oct 202580.6%8.8%8.8%1.8%0.04%
Nov 202576.5%15.2%6.9%1.4%0.04%
Dec 202587.8%7.9%3.6%0.71%0.02%
Jan 202679.2%10.6%8.7%1.4%0.04%
Feb 202680.5%10.8%7.2%1.4%0.04%
Mar 202677.6%15.5%5.7%1.1%0.03%
Apr 202682.1%9%7.4%1.5%0.05%
May 202682.2%9%7.4%1.5%0.03%
Jun 202682.2%9%7.4%1.5%0.03%
Jul 202680.6%8.8%8.8%1.8%0.06%
Aug 202670.1%17%7.7%5.1%0.04%
Sep 202669.1%20.6%7.5%2.8%0.04%

  1. 1.Vanity Fair

    69.1%

    Held 1st. 453K estimated branded searches, +0.11% vs prior month. Share -1 points.

  2. 2.Kirkland Signature

    20.6%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +3.5 points.

  3. 3.Georgia-Pacific

    7.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Marcal

    2.8%

    Held 4th. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.4 points.

  5. 5.Plenty

    0.04%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vanity Fair and its closest rivals

Every comparison with Vanity Fair

How has branded search demand for Vanity Fair changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Vanity Fair worldwide fell from 552K to 453K.
  • Across the 12 months ending September 2026, Vanity Fair’s estimated Share of Search among napkin brands worldwide decreased from 80.6% to 69.1%.
  • Across the 12 months ending September 2026, Vanity Fair’s estimated Share of Search among napkin brands worldwide peaked at 87.8% in December 2025 and was lowest at 69.1% in September 2026.

How did search popularity change for napkin brands worldwide in September 2026?

  1. In September 2026, Kirkland Signature gained estimated Share of Search among napkin brands worldwide, from 17% to 20.6%.

  2. In September 2026, Marcal lost estimated Share of Search among napkin brands worldwide, from 5.1% to 2.8%.

  3. In September 2026, Vanity Fair lost estimated Share of Search among napkin brands worldwide, from 70.1% to 69.1%.

  4. Estimated monthly branded searches for Georgia-Pacific worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

How is Vanity Fair measured?

Brandwave collects information about searches that people make online using Vanity Fair’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • vanity fair
  • vanity fair napkins

Do you work for Vanity Fair? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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