Brandwave

How popular isVacasa?

In September 2026, people searched for Vacasa by name about 40,500 times worldwide, a 45.3% decrease from the previous year. These searches made up 0.09% of all global holiday rental platform searches, placing Vacasa fifth out of six platforms. When we asked both ChatGPT and Google AI Overviews about holiday rental platforms, Vacasa did not appear in any of the answers.

Search and AI answers in September 2026

Vacasa is the fifth most searched of 6 competitors and not listed in any AI answer.

  1. AirbnbShare of searches 78.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Booking.comShare of searches 15.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. VrboShare of searches 5.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. HomeToGoShare of searches 0.16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. VacasaShare of searches 0.09%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top holiday rental platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vacasa did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Airbnb1st
  2. Vrbo2nd
  3. Booking.com3rd
  4. HomeToGo4th
  5. Plum Guide5th
  6. Vacasa–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airbnb5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Booking.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vrbo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HomeToGo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Plum Guide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vacasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about holiday rental platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which holiday rental platforms compete with Vacasa?

Vacasa against holiday rental platforms worldwide, by month

Share of searches by month for Airbnb, Booking.com, Vrbo, Vacasa. The figures are in the table below the chart.

View monthly share of searches table
MonthAirbnbBooking.comVrboHomeToGoVacasaPlum Guide
Oct 202584%9.4%6.2%0.2%0.17%0.04%
Nov 202584.1%9.4%6.2%0.17%0.14%0.03%
Dec 202584.1%9.4%6.2%0.17%0.14%0.03%
Jan 202682.9%9.2%7.4%0.25%0.16%0.04%
Feb 202679.9%10.9%8.8%0.24%0.19%0.04%
Mar 202681.2%11.1%7.3%0.2%0.16%0.04%
Apr 202682.4%11.2%6.1%0.16%0.13%0.04%
May 202682.4%11.2%6.1%0.16%0.13%0.04%
Jun 202681.3%11.1%7.3%0.2%0.13%0.04%
Jul 202682.4%11.2%6.1%0.2%0.09%0.03%
Aug 202678.1%15.8%5.8%0.19%0.08%0.04%
Sep 202678.1%15.8%5.8%0.16%0.09%0.04%

  1. 1.Airbnb

    78.1%

    Held 1st. 37.2M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Booking.com

    15.8%

    Held 2nd. 7.5M estimated branded searches, -18.3% vs prior month. Share 0 points.

  3. 3.Vrbo

    5.8%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.HomeToGo

    0.16%

    Held 4th. 74K estimated branded searches, -32.7% vs prior month. Share 0 points.

  5. 5.Vacasa

    0.09%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Plum Guide

    0.04%

    Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Vacasa and its closest rivals

Every comparison with Vacasa

5 comparisons

How has branded search demand for Vacasa changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vacasa worldwide fell from 74K to 40.5K.
  • Across the 12 months ending September 2026, Vacasa’s share of searches among holiday rental platforms worldwide held steady, from 0.17% to 0.09%.

How did search popularity change for holiday rental platforms worldwide in September 2026?

3 changes

  1. Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026.

  2. Estimated monthly branded searches for Vacasa worldwide fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.

  3. Estimated monthly branded searches for HomeToGo worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Vacasa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Vacasa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vacasa

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How the Brand Demand Index is measured

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