HomeToGo vs Vacasa:Which is more popular?
In September 2026, HomeToGo had more branded searches than Vacasa among holiday rental platforms worldwide. HomeToGo had about 74,000 branded searches, while Vacasa had 40,500. HomeToGo made up 0.16% of all holiday rental platform searches we track, and Vacasa accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about holiday rental platforms, HomeToGo appeared in four of the five answers and Vacasa in none.
Who do people search for more?
HomeToGo, about 83% more searches than Vacasa
Who does AI mention more?
HomeToGo, mentioned in 4 of 5 answers, Vacasa in 0
Who does AI recommend more?
HomeToGo, the only one of the two named
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Top holiday rental platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HomeToGo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Vacasa did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Airbnb1st
Vrbo2nd
Booking.com3rd- HomeToGo4th
Plum Guide5th
Vacasa–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Airbnb5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Booking.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Vrbo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HomeToGo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Plum Guide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vacasa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about holiday rental platforms
5 answers
Asked ChatGPT
“Which holiday rental platform should I book?”
Asked ChatGPT
“What are the best holiday rental platforms?”
Asked ChatGPT
“What's the best holiday rental platform for a family holiday?”
Searched Google, AI Overview
“vacation rental site”
Searched Google, AI Overview
“family holiday rentals”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is HomeToGo or Vacasa more popular in search?
This chart shows how often people search Google for HomeToGo and Vacasa by name. Each line represents a brand's share of searches for all six holiday rental platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for HomeToGo, Vacasa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Airbnb | Booking.com | Vrbo | HomeToGo | Vacasa | Plum Guide |
|---|---|---|---|---|---|---|
| Oct 2025 | 84% | 9.4% | 6.2% | 0.2% | 0.17% | 0.04% |
| Nov 2025 | 84.1% | 9.4% | 6.2% | 0.17% | 0.14% | 0.03% |
| Dec 2025 | 84.1% | 9.4% | 6.2% | 0.17% | 0.14% | 0.03% |
| Jan 2026 | 82.9% | 9.2% | 7.4% | 0.25% | 0.16% | 0.04% |
| Feb 2026 | 79.9% | 10.9% | 8.8% | 0.24% | 0.19% | 0.04% |
| Mar 2026 | 81.2% | 11.1% | 7.3% | 0.2% | 0.16% | 0.04% |
| Apr 2026 | 82.4% | 11.2% | 6.1% | 0.16% | 0.13% | 0.04% |
| May 2026 | 82.4% | 11.2% | 6.1% | 0.16% | 0.13% | 0.04% |
| Jun 2026 | 81.3% | 11.1% | 7.3% | 0.2% | 0.13% | 0.04% |
| Jul 2026 | 82.4% | 11.2% | 6.1% | 0.2% | 0.09% | 0.03% |
| Aug 2026 | 78.1% | 15.8% | 5.8% | 0.19% | 0.08% | 0.04% |
| Sep 2026 | 78.1% | 15.8% | 5.8% | 0.16% | 0.09% | 0.04% |
How has the HomeToGo and Vacasa comparison changed over the last 12 months?
3 findings
- HomeToGo was ahead of Vacasa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HomeToGo’s share of searches among holiday rental platforms worldwide moved from 0.2% to 0.16%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Vacasa’s share of searches among holiday rental platforms worldwide moved from 0.17% to 0.09%, and its estimated monthly branded searches moved from 74K to 40.5K.
How did search popularity change for holiday rental platforms worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HomeToGo’s and Vacasa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among holiday rental platforms
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