How popular isUber in search?
In September 2026, people searched for Uber by name about 9.1 million times worldwide, a 22.2% increase from the previous year. These searches made up 2.1% of all global airport transfer service searches, placing Uber sixth out of seven services. These are worldwide searches for English-language branded terms.
Blacklane43.4%
Suntransfers19.5%
Welcome Pickups19.5%
GetTransfer10.7%
Kiwitaxi3.9%
Uber2.1%
HolidayTaxis0.75%
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Which airport transfer services compete with Uber?
Share of searches by month for Blacklane, Suntransfers, Welcome Pickups, GetTransfer, Kiwitaxi, Uber. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blacklane | Suntransfers | Welcome Pickups | GetTransfer | Kiwitaxi | Uber | HolidayTaxis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 17.2% | 17.2% | 11.5% | 4.2% | 2.3% | 1% |
| Nov 2025 | 47.1% | 17.2% | 14.1% | 14.1% | 4.2% | 2.3% | 0.99% |
| Dec 2025 | 48.8% | 14.6% | 14.6% | 14.6% | 3.6% | 2.9% | 0.86% |
| Jan 2026 | 41% | 22.4% | 15% | 15% | 3.7% | 2% | 0.86% |
| Feb 2026 | 44.5% | 19.9% | 16.3% | 13.3% | 3.2% | 1.8% | 0.93% |
| Mar 2026 | 46.4% | 17.1% | 17.1% | 14% | 2.8% | 1.9% | 0.8% |
| Apr 2026 | 44.6% | 20.1% | 16.4% | 13.4% | 2.7% | 1.8% | 0.97% |
| May 2026 | 36.8% | 20.1% | 20.1% | 16.5% | 3.3% | 2.2% | 0.98% |
| Jun 2026 | 37.7% | 20.6% | 20.6% | 13.8% | 4.1% | 2.2% | 1% |
| Jul 2026 | 35.9% | 24% | 19.7% | 13.1% | 3.9% | 2.1% | 1.2% |
| Aug 2026 | 38.6% | 21.1% | 21.1% | 11.6% | 4.2% | 2.3% | 1% |
| Sep 2026 | 43.4% | 19.5% | 19.5% | 10.7% | 3.9% | 2.1% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.4% | 110K | +21.5% | +4.8 points | |
| 2, held 2nd | 19.5% | 49.5K | 0% | -1.6 points | |
| 3, held 3rd | 19.5% | 49.5K | 0% | -1.6 points | |
| 4, held 4th | 10.7% | 27.1K | 0% | -0.9 points | |
| 5, held 5th | 3.9% | 9.9K | 0% | -0.3 points | |
| 6, held 6th | 2.1% | 5.4K | 0% | -0.2 points | |
| 7, held 7th | 0.75% | 1.9K | -20.8% | -0.3 points |
43.4%
Held 1st. 110K estimated branded searches, +21.5% vs prior month. Share +4.8 points.
19.5%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
19.5%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -1.6 points.
10.7%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.
5.
Kiwitaxi3.9%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Uber2.1%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
0.75%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
Compare search popularity between Uber and its closest rivals
Every comparison with Uber
14 comparisons
How has branded search demand for Uber changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Uber worldwide rose from 7.5M to 9.1M.
- Across the 12 months ending September 2026, Uber’s share of searches among airport transfer services worldwide peaked at 2.9% in December 2025 and was lowest at 1.8% in February 2026.
How did search popularity change for airport transfer services worldwide in September 2026?
5 changes
In September 2026, Blacklane gained share of searches among airport transfer services worldwide, from 38.6% to 43.4%.
In September 2026, Suntransfers lost share of searches among airport transfer services worldwide, from 21.1% to 19.5%.
In September 2026, Welcome Pickups lost share of searches among airport transfer services worldwide, from 21.1% to 19.5%.
In September 2026, GetTransfer lost share of searches among airport transfer services worldwide, from 11.6% to 10.7%.
Estimated monthly branded searches for HolidayTaxis worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are Uber’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Uber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- uber
- uber airport
Who owns Uber?
Uber is owned by Uber. Brandwave also tracks 
Uber Eats, owned by the same company, worldwide.
Do you work for Uber? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Uber compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Ride hailing apps | 1st of 9 | 75.7% | Show ranking |
| Airport transfer services | 6th of 7 | 2.1% | Shown above |
Is Uber your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.