HolidayTaxis vs Uber:Which is more popular?
In September 2026, Uber had more branded searches than HolidayTaxis among airport transfer services worldwide. Uber had about 5,400 branded searches, while HolidayTaxis had 1,900. Uber made up 2.1% of all airport transfer service searches we track, and HolidayTaxis accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about airport transfer services, Uber appeared in two of the three answers and HolidayTaxis in none.
Who do people search for more?
Uber, about 3 searches for every 1 for HolidayTaxis
Who does AI mention more?
Uber, mentioned in 2 of 3 answers, HolidayTaxis in 0
Who does AI recommend more?
Uber, the only one of the two named
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Top airport transfer services in ChatGPT and Google AI Overviews
In three ChatGPT questions, Uber was mentioned in two out of three: in two of the three ChatGPT answers. HolidayTaxis did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Welcome Pickups3 of 3Named in 3 of 3 ChatGPT answers
Blacklane2 of 3Named in 2 of 3 ChatGPT answers- Uber2 of 3Named in 2 of 3 ChatGPT answers
Suntransfers1 of 3Named in 1 of 3 ChatGPT answers
Kiwitaxi1 of 3Named in 1 of 3 ChatGPT answers
GetTransfer0 of 3Named in 0 of 3 ChatGPT answers
HolidayTaxis0 of 3Named in 0 of 3 ChatGPT answers
See every answer about airport transfer services
3 answers
Asked ChatGPT
“Which airport transfer service should I book?”
Asked ChatGPT
“What are the best airport transfer services?”
Asked ChatGPT
“What's the best airport transfer service for airport pickup?”
Searched Google, AI Overview
“airport transfer services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“airport taxi service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HolidayTaxis or Uber more popular in search?
This chart shows how often people search Google for HolidayTaxis and Uber by name. Each line represents a brand's share of searches for all seven airport transfer services we track, month by month, from English-language searches worldwide.
Share of searches by month for Uber, HolidayTaxis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blacklane | Suntransfers | Welcome Pickups | GetTransfer | Kiwitaxi | Uber | HolidayTaxis |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 17.2% | 17.2% | 11.5% | 4.2% | 2.3% | 1% |
| Nov 2025 | 47.1% | 17.2% | 14.1% | 14.1% | 4.2% | 2.3% | 0.99% |
| Dec 2025 | 48.8% | 14.6% | 14.6% | 14.6% | 3.6% | 2.9% | 0.86% |
| Jan 2026 | 41% | 22.4% | 15% | 15% | 3.7% | 2% | 0.86% |
| Feb 2026 | 44.5% | 19.9% | 16.3% | 13.3% | 3.2% | 1.8% | 0.93% |
| Mar 2026 | 46.4% | 17.1% | 17.1% | 14% | 2.8% | 1.9% | 0.8% |
| Apr 2026 | 44.6% | 20.1% | 16.4% | 13.4% | 2.7% | 1.8% | 0.97% |
| May 2026 | 36.8% | 20.1% | 20.1% | 16.5% | 3.3% | 2.2% | 0.98% |
| Jun 2026 | 37.7% | 20.6% | 20.6% | 13.8% | 4.1% | 2.2% | 1% |
| Jul 2026 | 35.9% | 24% | 19.7% | 13.1% | 3.9% | 2.1% | 1.2% |
| Aug 2026 | 38.6% | 21.1% | 21.1% | 11.6% | 4.2% | 2.3% | 1% |
| Sep 2026 | 43.4% | 19.5% | 19.5% | 10.7% | 3.9% | 2.1% | 0.75% |
How has the HolidayTaxis and Uber comparison changed over the last 12 months?
3 findings
- Uber was ahead of HolidayTaxis in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HolidayTaxis’ share of searches among airport transfer services worldwide moved from 1% to 0.75%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Uber’s share of searches among airport transfer services worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for airport transfer services worldwide in September 2026?
1 change
Estimated monthly branded searches for HolidayTaxis worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HolidayTaxis’ and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HolidayTaxis
1 branded search term
- holidaytaxis
Uber
1 branded search term
- uber airport
Other head-to-heads among airport transfer services
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