Brandwave

Blacklane vs Welcome Pickups:Which is more popular?

In September 2026, Blacklane had more branded searches than Welcome Pickups among airport transfer services worldwide. Blacklane had about 110,000 branded searches, while Welcome Pickups had 49,500. Blacklane made up 43.4% of all airport transfer service searches we track, and Welcome Pickups accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about airport transfer services, Welcome Pickups appeared in all three answers and Blacklane in two. Blacklane and Welcome Pickups were each mentioned first in one of the two answers.

Among airport transfer services worldwide in September 2026

Who do people search for more?

Blacklane, about 2 searches for every 1 for Welcome Pickups

Blacklane 110K searchesWelcome Pickups 49.5K searches

Who does AI mention more?

Welcome Pickups, mentioned in every answer we collected

Welcome Pickups in 3 of 3Blacklane in 2 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Blacklane first in 1Welcome Pickups first in 1

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Top airport transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions, Welcome Pickups appeared in all three answers. Blacklane was mentioned in two out of three: in two of the three ChatGPT answers. Blacklane and Welcome Pickups were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blacklane1st
  2. Welcome Pickups2nd
  3. Uber3rd
  4. Suntransfers4th
  5. GetTransfer–
  6. Kiwitaxi–
  7. HolidayTaxis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Welcome Pickups3 of 3Named in 3 of 3 ChatGPT answers
  • Blacklane2 of 3Named in 2 of 3 ChatGPT answers
  • Uber2 of 3Named in 2 of 3 ChatGPT answers
  • Suntransfers1 of 3Named in 1 of 3 ChatGPT answers
  • Kiwitaxi1 of 3Named in 1 of 3 ChatGPT answers
  • GetTransfer0 of 3Named in 0 of 3 ChatGPT answers
  • HolidayTaxis0 of 3Named in 0 of 3 ChatGPT answers

See every answer about airport transfer services

3 answers
  • Asked ChatGPT

    “Which airport transfer service should I book?”

    1. 1Welcome Pickups
    2. 2Kiwitaxi
  • Asked ChatGPT

    “What are the best airport transfer services?”

    1. 1Welcome Pickups
    2. 2Blacklane
    3. 3Suntransfers
    4. 4Uber
  • Asked ChatGPT

    “What's the best airport transfer service for airport pickup?”

    1. 1Blacklane
    2. 2Welcome Pickups
    3. 3Uber
  • Searched Google, AI Overview

    “airport transfer services”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “airport taxi service”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Blacklane or Welcome Pickups more popular in search?

This chart shows how often people search Google for Blacklane and Welcome Pickups by name. Each line represents a brand's share of searches for all seven airport transfer services we track, month by month, from English-language searches worldwide.

Blacklane and Welcome Pickups among airport transfer services worldwide, by month

Share of searches by month for Blacklane, Welcome Pickups. The figures are in the table below the chart.

View monthly share of searches table
MonthBlacklaneSuntransfersWelcome PickupsGetTransferKiwitaxiUberHolidayTaxis
Oct 202546.6%17.2%17.2%11.5%4.2%2.3%1%
Nov 202547.1%17.2%14.1%14.1%4.2%2.3%0.99%
Dec 202548.8%14.6%14.6%14.6%3.6%2.9%0.86%
Jan 202641%22.4%15%15%3.7%2%0.86%
Feb 202644.5%19.9%16.3%13.3%3.2%1.8%0.93%
Mar 202646.4%17.1%17.1%14%2.8%1.9%0.8%
Apr 202644.6%20.1%16.4%13.4%2.7%1.8%0.97%
May 202636.8%20.1%20.1%16.5%3.3%2.2%0.98%
Jun 202637.7%20.6%20.6%13.8%4.1%2.2%1%
Jul 202635.9%24%19.7%13.1%3.9%2.1%1.2%
Aug 202638.6%21.1%21.1%11.6%4.2%2.3%1%
Sep 202643.4%19.5%19.5%10.7%3.9%2.1%0.75%

How has the Blacklane and Welcome Pickups comparison changed over the last 12 months?

3 findings

How did search popularity change for airport transfer services worldwide in September 2026?

2 changes
  1. In September 2026, Blacklane gained share of searches among airport transfer services worldwide, from 38.6% to 43.4%.

  2. In September 2026, Welcome Pickups lost share of searches among airport transfer services worldwide, from 21.1% to 19.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blacklane’s and Welcome Pickups’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blacklane

1 branded search term

  • blacklane

Welcome Pickups

1 branded search term

  • welcome pickups

How the Brand Demand Index is measured

Other head-to-heads among airport transfer services

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