How popular isTwelve South?
In September 2026, people searched for Twelve South by name about 33,100 times worldwide, about the same as the previous year. These searches made up 18% of all global laptop stand brand searches, placing Twelve South second out of nine brands. When we asked both ChatGPT and Google AI Overviews about laptop stand brands, Twelve South appeared in two of the five answers and was the third most recommended of the nine.
Twelve South is the second most searched of 9 competitors and the third most recommended in AI answers.
MOFTShare of searches 73.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Twelve SouthShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd- LamicallShare of searches 4.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
- NulaxyShare of searches 0.87%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Rain DesignShare of searches 0.87%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Follow Twelve South and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twelve South is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rain Design1st
Roost2nd- Twelve South3rd
- Nexstand4th
- Nulaxy5th
- Lamicall6th
- MOFT7th
Vivo–
Griffin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rain Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Twelve South2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lamicall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nulaxy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nexstand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MOFT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Griffin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop stand brands
5 answers
Asked ChatGPT
“Which laptop stand brand should I buy?”
Asked ChatGPT
“What are the best laptop stand brands?”
Asked ChatGPT
“What's the best laptop stand brand for better desk posture?”
Searched Google, AI Overview
“best laptop stand”
Searched Google, AI Overview
“adjustable laptop stand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which laptop stand brands compete with Twelve South?
Share of searches by month for MOFT, Twelve South, Lamicall. The figures are in the table below the chart.
View monthly share of searches table
| Month | MOFT | Twelve South | Lamicall | Nulaxy | Rain Design | Vivo | Nexstand | Roost | Griffin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 17.8% | 3.6% | 0.86% | 1.6% | 0.97% | 0.86% | 1.3% | 0.41% |
| Nov 2025 | 68.8% | 20.7% | 4.1% | 1% | 1.2% | 1.2% | 1% | 1.5% | 0.46% |
| Dec 2025 | 70.8% | 17.5% | 4.3% | 1.2% | 1.5% | 1.4% | 1% | 1.9% | 0.4% |
| Jan 2026 | 66.7% | 16.4% | 4.9% | 1.2% | 1.5% | 1.3% | 6% | 1.5% | 0.49% |
| Feb 2026 | 70.4% | 17.3% | 5.1% | 1.2% | 1.2% | 1.4% | 1.2% | 1.5% | 0.59% |
| Mar 2026 | 68% | 20.5% | 5% | 0.99% | 1.2% | 1.4% | 0.99% | 1.5% | 0.47% |
| Apr 2026 | 64.4% | 23.6% | 5.8% | 1.1% | 1.1% | 1.3% | 0.93% | 1.1% | 0.54% |
| May 2026 | 63.8% | 23.3% | 5.7% | 1.1% | 1.3% | 1.3% | 0.92% | 1.7% | 0.82% |
| Jun 2026 | 59.2% | 21.7% | 5.3% | 0.85% | 1.2% | 1.3% | 0.85% | 7.9% | 1.6% |
| Jul 2026 | 62.8% | 23% | 6.9% | 0.9% | 1.3% | 1.7% | 0.9% | 1.7% | 0.77% |
| Aug 2026 | 60.8% | 22.3% | 8.1% | 0.87% | 1.3% | 1.5% | 0.87% | 3.6% | 0.65% |
| Sep 2026 | 73.3% | 18% | 4.4% | 0.87% | 0.87% | 0.79% | 0.71% | 0.71% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.3% | 135K | +49.2% | +12.5 points | |
| 2, held 2nd | 18% | 33.1K | 0% | -4.3 points | |
| 3, held 3rd | 4.4% | 8.1K | -33.1% | -3.7 points | |
| 4, moved from 8th to 4th | 0.87% | 1.6K | +23.1% | 0 pointsmoved from 8th to 4th | |
| 5, moved from 6th to 5th | 0.87% | 1.6K | -15.8% | -0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.79% | 1.5K | -32.4% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.71% | 1.3K | 0% | -0.2 points | |
| 8, moved from 4th to 8th | 0.71% | 1.3K | -75.9% | -2.9 pointsmoved from 4th to 8th | |
| 9, held 9th | 0.38% | 700 | -27.8% | -0.3 points |
1.
MOFT73.3%
Held 1st. 135K estimated branded searches, +49.2% vs prior month. Share +12.5 points.
18%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -4.3 points.
3.Lamicall
4.4%
Held 3rd. 8.1K estimated branded searches, -33.1% vs prior month. Share -3.7 points.
4.Nulaxy
0.87%
Moved from 8th to 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.
0.87%
Moved from 6th to 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.
6.
Vivo0.79%
Moved from 5th to 6th. 1.5K estimated branded searches, -32.4% vs prior month. Share -0.7 points.
7.Nexstand
0.71%
Held 7th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Roost0.71%
Moved from 4th to 8th. 1.3K estimated branded searches, -75.9% vs prior month. Share -2.9 points.
9.
Griffin0.38%
Held 9th. 700 estimated branded searches, -27.8% vs prior month. Share -0.3 points.
Compare popularity between Twelve South and its closest rivals
Every comparison with Twelve South
8 comparisons
How has branded search demand for Twelve South changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Twelve South worldwide held steady at 33.1K.
- Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands worldwide peaked at 23.6% in April 2026 and was lowest at 16.4% in January 2026.
How did search popularity change for laptop stand brands worldwide in September 2026?
6 changes
In September 2026, MOFT gained share of searches among laptop stand brands worldwide, from 60.8% to 73.3%.
In September 2026, Twelve South lost share of searches among laptop stand brands worldwide, from 22.3% to 18%.
In September 2026, Lamicall lost share of searches among laptop stand brands worldwide, from 8.1% to 4.4%.
In September 2026, Roost lost share of searches among laptop stand brands worldwide, from 3.6% to 0.71%.
In September 2026, Vivo lost share of searches among laptop stand brands worldwide, from 1.5% to 0.79%.
Griffin’s share of searches among laptop stand brands worldwide has lost ground for 3 months in a row, from 1.6% to 0.38% in September 2026.
How are Twelve South’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Twelve South’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- twelve south
Do you work for Twelve South? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Twelve South your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.