Nulaxy vs Twelve South:Which is more popular?
In September 2026, Twelve South had more branded searches than Nulaxy among laptop stand brands worldwide. Twelve South had about 33,100 branded searches, while Nulaxy had 1,600. Twelve South made up 18% of all laptop stand brand searches we track, and Nulaxy accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about laptop stand brands, Nulaxy and Twelve South each appeared in two of the five answers. Twelve South was mentioned before Nulaxy in every answer that named either.
Who do people search for more?
Twelve South, about 21 searches for every 1 for Nulaxy
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Twelve South, named ahead of Nulaxy in 2 of 2 answers
Follow Nulaxy vs Twelve South and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top laptop stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nulaxy and Twelve South were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twelve South was listed before Nulaxy in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rain Design1st
Roost2nd
Twelve South3rd- Nexstand4th
- Nulaxy5th
- Lamicall6th
MOFT7th
Vivo–
Griffin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Rain Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Roost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twelve South2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lamicall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nulaxy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nexstand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MOFT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Griffin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop stand brands
5 answers
Asked ChatGPT
“Which laptop stand brand should I buy?”
Asked ChatGPT
“What are the best laptop stand brands?”
Asked ChatGPT
“What's the best laptop stand brand for better desk posture?”
Searched Google, AI Overview
“best laptop stand”
Searched Google, AI Overview
“adjustable laptop stand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nulaxy or Twelve South more popular in search?
This chart shows how often people search Google for Nulaxy and Twelve South by name. Each line represents a brand's share of searches for all nine laptop stand brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Twelve South, Nulaxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | MOFT | Twelve South | Lamicall | Nulaxy | Rain Design | Vivo | Nexstand | Roost | Griffin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 17.8% | 3.6% | 0.86% | 1.6% | 0.97% | 0.86% | 1.3% | 0.41% |
| Nov 2025 | 68.8% | 20.7% | 4.1% | 1% | 1.2% | 1.2% | 1% | 1.5% | 0.46% |
| Dec 2025 | 70.8% | 17.5% | 4.3% | 1.2% | 1.5% | 1.4% | 1% | 1.9% | 0.4% |
| Jan 2026 | 66.7% | 16.4% | 4.9% | 1.2% | 1.5% | 1.3% | 6% | 1.5% | 0.49% |
| Feb 2026 | 70.4% | 17.3% | 5.1% | 1.2% | 1.2% | 1.4% | 1.2% | 1.5% | 0.59% |
| Mar 2026 | 68% | 20.5% | 5% | 0.99% | 1.2% | 1.4% | 0.99% | 1.5% | 0.47% |
| Apr 2026 | 64.4% | 23.6% | 5.8% | 1.1% | 1.1% | 1.3% | 0.93% | 1.1% | 0.54% |
| May 2026 | 63.8% | 23.3% | 5.7% | 1.1% | 1.3% | 1.3% | 0.92% | 1.7% | 0.82% |
| Jun 2026 | 59.2% | 21.7% | 5.3% | 0.85% | 1.2% | 1.3% | 0.85% | 7.9% | 1.6% |
| Jul 2026 | 62.8% | 23% | 6.9% | 0.9% | 1.3% | 1.7% | 0.9% | 1.7% | 0.77% |
| Aug 2026 | 60.8% | 22.3% | 8.1% | 0.87% | 1.3% | 1.5% | 0.87% | 3.6% | 0.65% |
| Sep 2026 | 73.3% | 18% | 4.4% | 0.87% | 0.87% | 0.79% | 0.71% | 0.71% | 0.38% |
How has the Nulaxy and Twelve South comparison changed over the last 12 months?
3 findings
- Twelve South was ahead of Nulaxy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nulaxy’s share of searches among laptop stand brands worldwide moved from 0.86% to 0.87%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands worldwide moved from 17.8% to 18%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for laptop stand brands worldwide in September 2026?
2 changes

In September 2026, Twelve South lost share of searches among laptop stand brands worldwide, from 22.3% to 18%.
In September 2026, Nulaxy rose from 8th to 4th among laptop stand brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nulaxy’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nulaxy
1 branded search term
- nulaxy
Twelve South
1 branded search term
- twelve south
Other head-to-heads among laptop stand brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.