Brandwave

Nulaxy vs Twelve South:Which is more popular?

In September 2026, Twelve South had more branded searches than Nulaxy among laptop stand brands worldwide. Twelve South had about 33,100 branded searches, while Nulaxy had 1,600. Twelve South made up 18% of all laptop stand brand searches we track, and Nulaxy accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about laptop stand brands, Nulaxy and Twelve South each appeared in two of the five answers. Twelve South was mentioned before Nulaxy in every answer that named either.

Among laptop stand brands worldwide in September 2026

Who do people search for more?

Twelve South, about 21 searches for every 1 for Nulaxy

Twelve South 33.1K searchesNulaxy 1.6K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Nulaxy in 2 of 5Twelve South in 2 of 5

Who does AI recommend more?

Twelve South, named ahead of Nulaxy in 2 of 2 answers

Twelve South first in 2Nulaxy never first

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Top laptop stand brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nulaxy and Twelve South were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twelve South was listed before Nulaxy in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rain Design1st
  2. Roost2nd
  3. Twelve South3rd
  4. Nexstand4th
  5. Nulaxy5th
  6. Lamicall6th
  7. MOFT7th
  8. Vivo–
  9. Griffin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rain Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twelve South2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lamicall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nulaxy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nexstand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MOFT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Griffin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laptop stand brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nulaxy or Twelve South more popular in search?

This chart shows how often people search Google for Nulaxy and Twelve South by name. Each line represents a brand's share of searches for all nine laptop stand brands we track, month by month, from English-language searches worldwide.

Nulaxy and Twelve South among laptop stand brands worldwide, by month

Share of searches by month for Twelve South, Nulaxy. The figures are in the table below the chart.

View monthly share of searches table
MonthMOFTTwelve SouthLamicallNulaxyRain DesignVivoNexstandRoostGriffin
Oct 202572.7%17.8%3.6%0.86%1.6%0.97%0.86%1.3%0.41%
Nov 202568.8%20.7%4.1%1%1.2%1.2%1%1.5%0.46%
Dec 202570.8%17.5%4.3%1.2%1.5%1.4%1%1.9%0.4%
Jan 202666.7%16.4%4.9%1.2%1.5%1.3%6%1.5%0.49%
Feb 202670.4%17.3%5.1%1.2%1.2%1.4%1.2%1.5%0.59%
Mar 202668%20.5%5%0.99%1.2%1.4%0.99%1.5%0.47%
Apr 202664.4%23.6%5.8%1.1%1.1%1.3%0.93%1.1%0.54%
May 202663.8%23.3%5.7%1.1%1.3%1.3%0.92%1.7%0.82%
Jun 202659.2%21.7%5.3%0.85%1.2%1.3%0.85%7.9%1.6%
Jul 202662.8%23%6.9%0.9%1.3%1.7%0.9%1.7%0.77%
Aug 202660.8%22.3%8.1%0.87%1.3%1.5%0.87%3.6%0.65%
Sep 202673.3%18%4.4%0.87%0.87%0.79%0.71%0.71%0.38%

How has the Nulaxy and Twelve South comparison changed over the last 12 months?

3 findings
  • Twelve South was ahead of Nulaxy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nulaxy’s share of searches among laptop stand brands worldwide moved from 0.86% to 0.87%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands worldwide moved from 17.8% to 18%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for laptop stand brands worldwide in September 2026?

2 changes
  1. In September 2026, Twelve South lost share of searches among laptop stand brands worldwide, from 22.3% to 18%.

  2. In September 2026, Nulaxy rose from 8th to 4th among laptop stand brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nulaxy’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nulaxy

1 branded search term

  • nulaxy

Twelve South

1 branded search term

  • twelve south

How the Brand Demand Index is measured

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