MOFT vs Twelve South:Which is more popular?
In September 2026, MOFT had more branded searches than Twelve South among laptop stand brands worldwide. MOFT had about 135,000 branded searches, while Twelve South had 33,100. MOFT made up 73.3% of all laptop stand brand searches we track, and Twelve South accounted for 18%. When we asked ChatGPT and Google AI Overviews about laptop stand brands, Twelve South appeared in two of the five answers and MOFT in one. Twelve South was mentioned before MOFT in every answer that named either.
Who do people search for more?
MOFT, about 4 searches for every 1 for Twelve South
Who does AI mention more?
Twelve South, mentioned in 2 of 5 answers, MOFT in 1
Who does AI recommend more?
Twelve South, named ahead of MOFT in 2 of 2 answers
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Top laptop stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MOFT was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twelve South was listed before MOFT in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rain Design1st
Roost2nd- Twelve South3rd
- Nexstand4th
- Nulaxy5th
- Lamicall6th
- MOFT7th
Vivo–
Griffin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rain Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Twelve South2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lamicall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nulaxy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nexstand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MOFT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Griffin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop stand brands
5 answers
Asked ChatGPT
“Which laptop stand brand should I buy?”
Asked ChatGPT
“What are the best laptop stand brands?”
Asked ChatGPT
“What's the best laptop stand brand for better desk posture?”
Searched Google, AI Overview
“best laptop stand”
Searched Google, AI Overview
“adjustable laptop stand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is MOFT or Twelve South more popular in search?
This chart shows how often people search Google for MOFT and Twelve South by name. Each line represents a brand's share of searches for all nine laptop stand brands we track, month by month, from English-language searches worldwide.
Share of searches by month for MOFT, Twelve South. The figures are in the table below the chart.
View monthly share of searches table
| Month | MOFT | Twelve South | Lamicall | Nulaxy | Rain Design | Vivo | Nexstand | Roost | Griffin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 17.8% | 3.6% | 0.86% | 1.6% | 0.97% | 0.86% | 1.3% | 0.41% |
| Nov 2025 | 68.8% | 20.7% | 4.1% | 1% | 1.2% | 1.2% | 1% | 1.5% | 0.46% |
| Dec 2025 | 70.8% | 17.5% | 4.3% | 1.2% | 1.5% | 1.4% | 1% | 1.9% | 0.4% |
| Jan 2026 | 66.7% | 16.4% | 4.9% | 1.2% | 1.5% | 1.3% | 6% | 1.5% | 0.49% |
| Feb 2026 | 70.4% | 17.3% | 5.1% | 1.2% | 1.2% | 1.4% | 1.2% | 1.5% | 0.59% |
| Mar 2026 | 68% | 20.5% | 5% | 0.99% | 1.2% | 1.4% | 0.99% | 1.5% | 0.47% |
| Apr 2026 | 64.4% | 23.6% | 5.8% | 1.1% | 1.1% | 1.3% | 0.93% | 1.1% | 0.54% |
| May 2026 | 63.8% | 23.3% | 5.7% | 1.1% | 1.3% | 1.3% | 0.92% | 1.7% | 0.82% |
| Jun 2026 | 59.2% | 21.7% | 5.3% | 0.85% | 1.2% | 1.3% | 0.85% | 7.9% | 1.6% |
| Jul 2026 | 62.8% | 23% | 6.9% | 0.9% | 1.3% | 1.7% | 0.9% | 1.7% | 0.77% |
| Aug 2026 | 60.8% | 22.3% | 8.1% | 0.87% | 1.3% | 1.5% | 0.87% | 3.6% | 0.65% |
| Sep 2026 | 73.3% | 18% | 4.4% | 0.87% | 0.87% | 0.79% | 0.71% | 0.71% | 0.38% |
How has the MOFT and Twelve South comparison changed over the last 12 months?
3 findings
- MOFT was ahead of Twelve South in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MOFT’s share of searches among laptop stand brands worldwide moved from 72.7% to 73.3%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands worldwide moved from 17.8% to 18%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for laptop stand brands worldwide in September 2026?
2 changes
In September 2026, MOFT gained share of searches among laptop stand brands worldwide, from 60.8% to 73.3%.
In September 2026, Twelve South lost share of searches among laptop stand brands worldwide, from 22.3% to 18%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MOFT’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MOFT
1 branded search term
- moft
Twelve South
1 branded search term
- twelve south
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