Griffin vs Twelve South:Which is more popular?
In September 2026, Twelve South had more branded searches than Griffin among laptop stand brands worldwide. Twelve South had about 33,100 branded searches, while Griffin had 700. Twelve South made up 18% of all laptop stand brand searches we track, and Griffin accounted for 0.38%. When we asked ChatGPT and Google AI Overviews about laptop stand brands, Twelve South appeared in two of the five answers and Griffin in none.
Who do people search for more?
Twelve South, about 47 searches for every 1 for Griffin
Who does AI mention more?
Twelve South, mentioned in 2 of 5 answers, Griffin in 0
Who does AI recommend more?
Twelve South, the only one of the two named
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Top laptop stand brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Twelve South was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Griffin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rain Design1st
Roost2nd- Twelve South3rd
- Nexstand4th
- Nulaxy5th
- Lamicall6th
MOFT7th
Vivo–
Griffin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rain Design4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Roost4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Twelve South2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lamicall2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nulaxy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nexstand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MOFT1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vivo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Griffin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about laptop stand brands
5 answers
Asked ChatGPT
“Which laptop stand brand should I buy?”
Asked ChatGPT
“What are the best laptop stand brands?”
Asked ChatGPT
“What's the best laptop stand brand for better desk posture?”
Searched Google, AI Overview
“best laptop stand”
Searched Google, AI Overview
“adjustable laptop stand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Griffin or Twelve South more popular in search?
This chart shows how often people search Google for Griffin and Twelve South by name. Each line represents a brand's share of searches for all nine laptop stand brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Twelve South, Griffin. The figures are in the table below the chart.
View monthly share of searches table
| Month | MOFT | Twelve South | Lamicall | Nulaxy | Rain Design | Vivo | Nexstand | Roost | Griffin |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.7% | 17.8% | 3.6% | 0.86% | 1.6% | 0.97% | 0.86% | 1.3% | 0.41% |
| Nov 2025 | 68.8% | 20.7% | 4.1% | 1% | 1.2% | 1.2% | 1% | 1.5% | 0.46% |
| Dec 2025 | 70.8% | 17.5% | 4.3% | 1.2% | 1.5% | 1.4% | 1% | 1.9% | 0.4% |
| Jan 2026 | 66.7% | 16.4% | 4.9% | 1.2% | 1.5% | 1.3% | 6% | 1.5% | 0.49% |
| Feb 2026 | 70.4% | 17.3% | 5.1% | 1.2% | 1.2% | 1.4% | 1.2% | 1.5% | 0.59% |
| Mar 2026 | 68% | 20.5% | 5% | 0.99% | 1.2% | 1.4% | 0.99% | 1.5% | 0.47% |
| Apr 2026 | 64.4% | 23.6% | 5.8% | 1.1% | 1.1% | 1.3% | 0.93% | 1.1% | 0.54% |
| May 2026 | 63.8% | 23.3% | 5.7% | 1.1% | 1.3% | 1.3% | 0.92% | 1.7% | 0.82% |
| Jun 2026 | 59.2% | 21.7% | 5.3% | 0.85% | 1.2% | 1.3% | 0.85% | 7.9% | 1.6% |
| Jul 2026 | 62.8% | 23% | 6.9% | 0.9% | 1.3% | 1.7% | 0.9% | 1.7% | 0.77% |
| Aug 2026 | 60.8% | 22.3% | 8.1% | 0.87% | 1.3% | 1.5% | 0.87% | 3.6% | 0.65% |
| Sep 2026 | 73.3% | 18% | 4.4% | 0.87% | 0.87% | 0.79% | 0.71% | 0.71% | 0.38% |
How has the Griffin and Twelve South comparison changed over the last 12 months?
3 findings
- Twelve South was ahead of Griffin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Griffin’s share of searches among laptop stand brands worldwide moved from 0.41% to 0.38%, and its estimated monthly branded searches moved from 760 to 700.
- Across the 12 months ending September 2026, Twelve South’s share of searches among laptop stand brands worldwide moved from 17.8% to 18%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for laptop stand brands worldwide in September 2026?
2 changes
In September 2026, Twelve South lost share of searches among laptop stand brands worldwide, from 22.3% to 18%.
Griffin’s share of searches among laptop stand brands worldwide has lost ground for 3 months in a row, from 1.6% to 0.38% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Griffin’s and Twelve South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Griffin
2 branded search terms
- griffin laptop stand
- griffin stand
Twelve South
1 branded search term
- twelve south
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