How popular isTurnitin in search?
In August 2026, there were an estimated 1.5M branded searches for Turnitin worldwide which is down 45.3% over the last 11 months. Turnitin holds 71.9% estimated Share of Search among plagiarism checkers worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which plagiarism checkers compete with Turnitin?
Share of Search by month for Turnitin, Scribbr, Copyleaks. The figures are in the table below the chart.
View monthly share of search table
| Month | Turnitin | Scribbr | Copyleaks | PlagScan | Unicheck |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.5% | 7.4% | 0.81% | 0.24% |
| Nov 2025 | 74.1% | 18.2% | 6.7% | 0.73% | 0.33% |
| Dec 2025 | 71.1% | 21.4% | 6.4% | 0.86% | 0.31% |
| Jan 2026 | 66.8% | 24.6% | 7.3% | 0.99% | 0.24% |
| Feb 2026 | 65.8% | 24.2% | 8.8% | 0.97% | 0.24% |
| Mar 2026 | 66% | 24.2% | 8.9% | 0.65% | 0.24% |
| Apr 2026 | 71.8% | 17.6% | 9.6% | 0.58% | 0.32% |
| May 2026 | 73.1% | 18% | 8% | 0.59% | 0.32% |
| Jun 2026 | 75.7% | 15.2% | 8.3% | 0.61% | 0.18% |
| Jul 2026 | 74.3% | 14.9% | 10% | 0.73% | 0.14% |
| Aug 2026 | 71.9% | 17.6% | 9.6% | 0.71% | 0.12% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.9% | 1.5M | 0% | -2.4 points | |
| 2, held 2nd | 17.6% | 368K | +22.3% | +2.7 points | |
| 3, held 3rd | 9.6% | 201K | 0% | -0.3 points | |
| 4, held 4th | 0.71% | 14.8K | 0% | 0 points | |
| 5, held 5th | 0.12% | 2.4K | -17.2% | 0 points |
1.
Turnitin71.9%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.4 points.
2.
Scribbr17.6%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +2.7 points.
9.6%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.PlagScan
0.71%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Unicheck0.12%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between Turnitin and its closest rivals
How has branded search demand for Turnitin changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Turnitin worldwide fell from 2.7M to 1.5M.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among plagiarism checkers worldwide increased from 67.1% to 71.9%.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among plagiarism checkers worldwide peaked at 75.7% in June 2026 and was lowest at 65.8% in February 2026.
How did search popularity change for plagiarism checkers worldwide in August 2026?
5 changes
In August 2026, Scribbr gained estimated Share of Search among plagiarism checkers worldwide, from 14.9% to 17.6%.
In August 2026, Turnitin lost estimated Share of Search among plagiarism checkers worldwide, from 74.3% to 71.9%.
Estimated monthly branded searches for Unicheck worldwide fell 75.8% over 11 measured months, from 9.9K to 2.4K in August 2026.
Estimated monthly branded searches for PlagScan worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
Estimated monthly branded searches for Copyleaks worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.
Where does Turnitin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI content detectors | 1st of 5 | 55.5% | Show ranking |
| Plagiarism checkers | 1st of 5 | 71.9% | Shown above |
How is Turnitin measured?
Brandwave collects information about searches that people make online using Turnitin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- turnitin
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Is Turnitin your brand?
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